Sunny Lenarduzzi (2026). "Social Media is Over, Here's What Will Grow Your Business"
https://www.youtube.com/embed/7pKRGZYyy9Y
Transcript: "It all comes down to a concept called push versus pull marketing. So push marketing, if you really think about it, you want to think about platforms like Instagram, TikTok, LinkedIn, etc. There are platforms where you have to post content in order to be seen. And the content that you post has a very short shelf life because it's going to pop up in the feed, right? But realistically, it's hard to have a piece of content that's going to show up in a feed for longer than 24 to 48 hours on these platforms because the only way that that happens is they get a ton of engagement. And not every piece of content is going to get a ton of engagement. Which is why a lot of the advice that you hear on platforms like for example an Instagram or TikTok is to post consistently and to post multiple times a week or a day so that you have a higher likelihood of being seen by people or to really focus on posting at specific times to try and like game it. But the reality is you're still playing this game..." Point: 'Push Marketing vs Pull Marketing' i.e. "Push, outbound or mass marketing typically involves using promotional strategies to actively market products or services to consumers. These may include displaying and presenting goods or sales offers through different media. This can include magazines, television, billboards, flyers and radio. ... Customers with buying intent often search for products through various search engines using relevant keywords, terms and phrases. Making products or brand content appear in a related search is the hallmark of marketing using a search engine. It typically involves optimising a company's web and product pages to move them to the top of the search engine result pages. This can pull potential customers to a brand and increase demand for its products" (2023). See: the following for further examples of 'communications' related clips: https://newpractices.co.uk/communications/ Bibliography: Indeed Editorial Team. (2023). 'Push vs. pull marketing (with advantages and strategies)'. Indeed Career Guide. https://uk.indeed.com/career-advice/career-development/push-vs-pull-marketing
