Amala Ekpunobi (21 July 2025). "The Reason Men Aren’t Approaching Women Is…Women?"
https://www.youtube.com/embed/JR-25LSqTyY
Further: Bo Refec / Legion Of Men https://www.youtube.com/@LegionOfMenYT/videos https://www.instagram.com/borefec/ Further: http://trigg.gr/tag/WebsitePragerUAmalaEkpunobi is a regular contributor to the US conservative 'Prager University Foundation' https://en.wikipedia.org/wiki/PragerU advocacy group. The following are a sample of tweets illustrating their ideological focus http://trigg.gr/tag/WebsitePragerU Discussion: Seemingly, the woman commented on by Amala Ekpunobi here (and included within the clip's poster-image) is a video of an attendee of a 'singles night event', where the woman expressed her frustration about dating - criticising men for being supposedly not proactive enough when approaching women. Presumably, the virality of the clip is key to Ekpunobi's selection here i.e. 'success begets success'. And in doing so, her 'reaction video' https://en.wikipedia.org/wiki/Reaction_video seeks to ride on this existing success of - as a 'derivative work' in the enduring tradition of 'churnalism' https://en.wikipedia.org/wiki/Churnalism Such a phenomenon can also be understood in terms of what Sara Ahmed https://en.wikipedia.org/wiki/Sara_Ahmed describes as http://trigg.gr/tag/TheoryAffectiveEconomies (2004) - where meaning contained within stories cause/incite audiences to respond in a non-critical way; resulting in a type of 'amygdala hijack' https://en.wikipedia.org/wiki/Amygdala_hijack e.g. http://trigg.gr/tag/TheoryAffectiveResponseAmygdalaHijack Bibliography: Ahmed, S. (2004). 'Affective Economies'. Social Text, 22(2), 117–139.
