Marshall McLuhan 'The World is a Global Village' (1960, CBC TV)
https://www.youtube.com/embed/HeDnPP6ntic
Source: "Electronic gadgets have transformed the world into an interconnected tribe Marshall McLuhan calls a 'global village.'" https://www.cbc.ca/player/play/video/1.4701564 Quote: "The medium that supports this state of balance of senses is speech. Speech, however, is not just a transmitter. It is a message that reproduces a state that supports and promotes the actualisation of the possibilities contained in it. Hence, speech and the state of orality it creates is also a state of tribal closeness and community that meets the fundamental social needs of man" (Ciążela, A., & Treger, B., 2023, p.5). Point: 'the medium is the message': https://www.youtube.com/watch?v=ydZXYqGrRyE&t=60s BBC Radio 4 (2015). 'The Medium is the Message': https://www.youtube.com/watch?v=Ko6J9v1C9zE&t=29s Quote: "The field is created spontaneously as a result of the development of communication between individuals participating in a given community, which is apparently only its tool. The problem, however, is that with the development of this communication it becomes something more than a tool, it becomes a medium that becomes independent from its producers, consolidates the principles that organize it, and directs the development of the community by actualizing the possibilities contained in it in the community‘s life. In this way, the field of a given medium is created, which determines its character and possibilities for the community" (Ciążela, A., & Treger, B., 2023, p.5). Bibliography: Ciążela, A., & Treger, B. (2023). "'Global Village' Today. Marshall McLuhan’s Tribalism in the Perspective of the Development of the Humanities and Contemporary Civilisation". International Journal of Pedagogy, Innovation and New Technologies, 10, 3-13. https://doi.org/10.5604/01.3001.0053.9388 https://bibliotekanauki.pl/articles/45141767.pdf
