Détournement: Brennan Houlihan (2004). 'Keeping America Scared'
https://www.youtube.com/embed/XPBN1zu80jI
About: "Keeping America Scared was created in 2004 by Brennan Houlihan to illustrate the fear-based messaging strategy employed by GOP politicians at the 2004 Republican National Convention. The video is an example of the supercuthttps://thisunruly.simonperkins.co.uk/?genre=8&start=0 mashup genre—a remixing style characterized by obsessively cutting together all similar words or phrases from a particular piece of media. Houlihan reduced the convention's prime time speeches to their core themes by editing together only the specific words designed to trigger fear in the audience like 'Terror,' 'Terrorist,' 'Saddam Hussein' and 'September 11th'" (Jonathan McIntosh, 2012). https://en.wikipedia.org/wiki/Jonathan_McIntosh https://www.youtube.com/@politicalremix http://www.youtube.com/playlist?list=PLBA459CB6C73D3B9A Related: the repetition of the comment "I’m Not Here to Make Friends!" in this 'supercut re-edit/cut-up' foregrounds the often, formulaic nature reality TV. https://www.youtube.com/embed/w536Alnon24 Related: plus, it's playful re-edit 'I’m Here To Make Friends': https://www.youtube.com/embed/WlkRUg6vIDU Related: the PlayPhrase media database tool provides an elegant way of demonstrating the often formulaic nature of television: https://www.playphrase.me/#/search?q=I%E2%80%99m+not+here+to+make+friends&pos=1 Bibliography: Houlihan, B. (2004). 'Keeping America Scared'. McIntosh, J. (2012). 'A history of subversive remix video before YouTube: Thirty political video mashups made between World War II and 2005'. Transformative Works and Cultures, 9. https://doi.org/10.3983/twc.2012.0371
