The Guardian (1986). 'Points of View' TVC
https://www.youtube.com/embed/_SsccRkLLzU
Messaging: The ad uses a metaphor about a 'picture in parts', which when its metaphorical pieces are combined, form a discernible whole (akin to someone completing a jigsaw puzzle). The metaphor is told through a narrative about a skinhead https://en.wikipedia.org/wiki/Skinhead who saves the archetypal 'man on the Clapham omnibus' https://en.wikipedia.org/wiki/Man_on_the_Clapham_omnibus from being crushed by a load of bricks, which are seemingly in the process of being hoisted to the building construction above. In it, multiple perspectives i.e. metaphorical 'picture parts' are shown - each depicting different perspectives on the same scene - two viewpoints, which offer up plausible but incomplete interpretations (constrained by the limitations of their vantage points); and a third, objective (seemingly omniscient) point-of-view, which the ad claims The Guardian has particular authority over i.e. that the newspaper has access to the the metaphorical 'discernible whole' and so, the truth, which it tells is therefore, absolute and incontestable. Note that by inference, the truth, which other news sources provide is necessarily only partly true - constrained by their respective, limited vantage points. About: discussion about this ad and the contemporary state of the advertising industry https://www.linkedin.com/posts/tom-roach-5b468026_the-guardians-1986-points-of-view-advert-activity-7098033312505425920-p8U9/ Related: The Guardian's ad was played out in reality in 2020 when Donald Trump shared the following clip, which CNN labelled as 'manipulated media' http://trigg.gr/t/21267 Media: additional version of The Guardian ad https://www.youtube.com/@theGuardian https://player.vimeo.com/video/406760793 Bibliography: Swainger, H. (2016, March 1). 'Television adverts'. The Guardian. https://www.theguardian.com/gnm-archive/2016/mar/01/television-adverts-teaching-resource-from-the-gnm-archive-march-2016 Allen, T., & Paul. (2020, June 17). "My Most Immortal Ad: Toby Allen & Paul Weiland Dissect The Guardian’s 'Points of View'" | LBBOnline. Lbbonline.com; Little Black Book. https://lbbonline.com/news/my-most-immortal-ad-toby-allen-paul-weiland-dissect-the-guardians-points-of-view
