Sandy Hook Promise: 'Evan' (2016)
https://www.youtube.com/embed/A8syQeFtBKc
Simon: This ad functions as a 'Public Service Announcement' (PSA) https://en.wikipedia.org/wiki/Public_service_announcement or 'Public Information Film' (PIF) https://en.wikipedia.org/wiki/Public_information_film as understood in a UK context. In doing so it functions in a didactic mode through seeking to raise awareness and/or educate its audience about a particular issue/phenomenon. Further: https://www.sandyhookpromise.org/resources/warning-signs/ Bibliography: 'Sandy Hook Promise releases powerful gun violence warning signs PSA'. (2016, December 6). ABC7 New York. https://abc7ny.com/post/sandy-hook-promise-releases-powerful-psa/1640490/
