Oklahoma Tobacco Settlement Endowment Trust (TSET) & Oklahoma State Department of Health | 'Tobacco Stops With Me'
https://www.youtube.com/embed/AmhuAZ5vYJE
About: "Tobacco Stops with Me is a best-practice based multi-media, multi-phase, anti-tobacco campaign developed by the Oklahoma Tobacco Settlement Endowment Trust and the Oklahoma State Department of Health. The campaign, launched in February 2008, was designed to help reduce tobacco use and the adverse health effects of secondhand smoke. Many of the advertisements, which appeared at intervals throughout subsequent years, featured family relationships and portrayed situations showing that the negative effects of tobacco may not be realized for many years. The ads sought to raise awareness of each person's responsibility for making 'tobacco stop with me' and helping communities be tobacco-free. The campaign message was intended for all Oklahomans with special focus on young adults, families, and pregnant women. These groups were targeted with specific, culturally relevant messaging through a multiplatform approach. Media outlets included paid media (television, radio, print, online, social media, sponsorships and outdoor advertising, etc.) and earned media (news releases, on-air interviews, articles, personal testimonials, social media interactions, etc.). The campaign was also represented by a dynamic website at StopsWithMe.com and a social media presence on Facebook, Twitter and YouTube" (White, A. H., Brown-Johnson, C. G. et al, 2015). More: https://stopswithme.com/prohibiting-smoking-in-cars-with-children-present/ Bibliography: White, A. H., Brown-Johnson, C. G., Martinez, S. A., Paulson, S., & Beebe, L. A. (2015). Oklahoma "Tobacco Stops with Me"Media Campaign Effects on Attitudes toward Secondhand Smoke. The Journal of the Oklahoma State Medical Association, 108(11), 450–454. https://pmc.ncbi.nlm.nih.gov/articles/PMC4732580/
