The National Centre for Domestic Violence (NCDV) | 'Drag Him Away' (2012)
https://www.youtube.com/embed/EEKC-Yu-LeQ
Quote: "The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone" (Milligan, P., 2017). Bibliography: Milligan, P. (2017). 'National Centre for Domestic Violence launches interactive billboard campaign' | AV Magazine. Avinteractive.com. https://www.avinteractive.com/news/domestic-violence-campaign-08-05-2012/ NCDV: “Drag Him Away.” (2012, May 4). National Centre for Domestic Violence. https://www.ncdv.org.uk/drag-him-away/
