Te Kāhui Tikaa Tangata NZ Human Rights Commission | 'A beautiful New Zealand is out there.'
https://www.youtube.com/embed/UT-ixFaDaM0
About: "Not everyone in New Zealand lives in paradise. Watch our NZ TRUISM film and take a journey to the true Aotearoa for many people" (2023). Production: According to Kristal Knight, the promotion was "created in collaboration with Matt Noonan and Florian Habicht of Curious Films" https://kristal-knight.com/work/nz-truism Comment: This NZ human rights 'Lets Go There Together' (2023) campaign https://www.facebook.com/NZHumanRightsCommission/posts/welcome-to-aotearoa-new-zealand-but-not-as-we-know-it-a-beautiful-new-zealand-is/744564674363106/ references the 'place branding' of Tourism New Zealand https://en.wikipedia.org/wiki/Tourism_New_Zealand and their '100% Pure New Zealand' https://www.youtube.com/@purenewzealand campaign ads as per "25 Years of 100% Pure New Zealand" https://www.youtube.com/watch?v=gaAKfjGVu80 and '100% Pure' (2001) ft. Crowded House "Don't Dream it's Over" (1986) https://www.youtube.com/watch?v=Bu-1_AFWcqQ Background: "'100% Pure New Zealand has stood the test of the time, and as a nation we should be proud of that. In 1999 Tourism New Zealand's vision was to create a campaign that embodied Aotearoa New Zealand's spirit of adventure, spectacular scenery, and our rich culture – highlighting the purely New Zealand experience that is unique to the rest of the world,' says René de Monchy, Tourism New Zealand's Chief Executive. ... Mr de Monchy said the 100% Pure New Zealand brand work built desire for destination New Zealand. 'It is helping to grow the number of people who are thinking of coming here for a holiday. The IF YOU SEEK campaign has helped drive record high preference for New Zealand as a visitor destination: we know 46% of people who are seriously considering visiting New Zealand now have us as at the top of their bucket list. We've recently refreshed campaign content to highlight New Zealand's incredible year-round experiences to support our focus on growing off-peak tourism'" (2024). Bibliography: 'Lets Go There Together'. (2023, December 5). Tikatangata.org.nz; Te Kāhui Tika Tangata Human Rights Commission. https://tikatangata.org.nz/our-work/letsgotheretogether Tourism New Zealand. (2024, July 29). "Tourism New Zealand’s 100% Pure New Zealand Campaign Celebrates 25 Years". Tourismnewzealand.com. https://www.tourismnewzealand.com/news-and-activity/tourism-new-zealands-100-pure-new-zealand-campaign-celebrates-25-years/
