Royal Navy Recruitment (14 August 2025). 'Royal Navy Reserves - New members welcome'
https://www.youtube.com/embed/XbKY3TtnCPM
Transcript: "Imagine a club like no other with locations all over the country and top-notch facilities that gives you access to new experiences and the latest tech where you're at the heart of the action wherever that may be. A club you can join just 24 days a year with no annual fees. In fact, we'll pay you. Royal Navy Reserves. New members welcome." Messaging: the ad is designed to appeal to people who are interested in the excitement of a more changeable/frenetic lifestyle, who enjoy going to sports clubs/gyms (especially, ones with 'top-notch facilities') and who are enthusiastic about new tech such as virtual reality. The ad is narrated by a woman who moves through various spaces - implying, the idea of 'transformation' - where metaphorically, such navy recruits experience similar such transformation (presumably, from what they are - to something better). In doing so, the ad's 'call-to-action' https://en.wikipedia.org/wiki/Call_to_action_(marketing) directs users to the following website: https://www.royalnavy.mod.uk/careers/royal-navy-reserves (so that they can obtain the purported benefit). Further: the NZ Police Recruitment ad entitled 'Freeze' (2017) https://newpractices.co.uk/campaigns/#f9psILoYmCc makes similar allusions/uses similar means.
