National Association for Prevention of Child Abuse and Neglect (NAPCAN) in Australia (2006). 'Children See Children Do'
https://www.youtube.com/embed/jOrGsB4qG_w
About: "NAPCAN, Australia's National Association for the Prevention of Child Abuse and Neglect, https://www.youtube.com/@napcan/videos launched a thought-provoking television/cinema campaign this year with 'Children See, Children Do'. The 90 second spot features children following adults, mimicking their habits. At first the pattern appears to be innocuous, talking on a mobile phone while walking through a city square, making a call on a public telephone, waiting behind the yellow line in a railway station. The behaviour becomes more insidious with a girl copying a woman's smoking habits on an escalator. A boy follows as a grown man carelessly knocks a struggling mother's bag off her shoulder. We see examples of litter, drunken behaviour, road rage, racism and cruelty to animals. A woman yells at her baby, accompanied by her older daughter. A man is joined by his son as he verbally and physically abuses his wife. ... The clip finishes with a scene from a public carpark in which a man assists a woman whose groceries have been spilled. The children join in. The tagline for Child Friendly Parenting: 'Make your influence positive'. The TV/cinema campaign links with a website, childfriendly.org.au, in which NAPCAN provides resources for positive parenting" (Macleod, D., 2006). Point: The ad uses the pedagogical/instructional strategy of 'modelling' (Janssen, N. et al., H., 2025). Bibliography: Macleod, D. (2006, November 26). 'NAPCAN Children See Children Do'. Postkiwi. https://www.postkiwi.com/2006/napcan-children-see-children-do/ 'Children See, Children Do' (n.d.). DevelopmentEducation.ie. Retrieved June 5, 2026, from https://developmenteducation.ie/resource/children-see-children-do-advert/ 'Children See, Children Do'. (2007). D&AD. https://www.dandad.org/work/d-ad-awards-archive/children-see-children-do Janssen, N., Walraven, A., Lazonder, A. W., & Gijlers, H. (2025). 'Modelling as expert-guidance during teacher practitioner research'. European Journal of Teacher Education, 48(4), 855–873. https://doi.org/10.1080/02619768.2023.2282370
