US Ad Council 'Love Has No Labels: A Place to Call Home' (2024)
https://www.youtube.com/embed/xNTGEo9gS4A
About: "The trio of short films exposes various struggles that LGBTQ+ individuals face today, including discrimination in housing and employment and a lack of safety. ... The project includes three compelling spots, each contrasting an idealized aspect of the 'American dream' with the harsh American reality that many LGBTQ+ individuals experience. The hero spot, 'A Place to Call Home,' highlights the fact that LGBTQ+ individuals can be denied housing in over 50% of US states. Another spot, 'The Freedom to Live in Safety,' lays bare the reality that LGBTQ+ people are nearly four times more likely to be victims of violent crime. The final spot, 'The Opportunity to Work for a Better Life,' reveals that 50% of LGBTQ+ individuals have faced harassment, been fired or denied promotions at work due to their identity. Each ad spotlights LoveHasNoLabels.com, where visitors can learn about the legal protections – or lack thereof – in their state, hear personal stories from LGBTQ+ individuals about their experiences with discrimination and find resources to help create more accepting communities" (Kemp, A., 2024). Bibliography: Kemp, A. (2024, August 14). "Ad Council PSAs contrast the 'American Dream' with harsh realities faced by LGBTQ+ people". The Drum. https://www.thedrum.com/news/ad-council-s-psas-contrast-the-american-dream-with-harsh-realities-faced-lgbtq O’Brien, K. (2024, August 14). "The Latest 'Love Has No Labels' PSAs Target LGBTQ+ Discrimination". Adweek.com; Adweek. https://www.adweek.com/agencyspy/the-latest-love-has-no-labels-psas-target-lgbtq-discrimination/ Love Has No Labels TV Spot, “A Place to Call Home.” (2026). ISpot | Realtime TV Advertising Performance Measurement. https://www.ispot.tv/ad/fON9/love-has-no-labels-a-place-to-call-home
