'Conversations with Paul Rand'
https://www.youtube.com/embed/7ZzVyL_OpSI
Transcript: "in other words the abstract aspect of a picture is its form as against the concrete which is the content in other words without content there's no form and without form there's no content there's nothing the work of art is realised when form and content are indistinguishable when they are in synthesis in other words when they fuse when form predominates meaning is blunted you know in form overtakes and you it's like these trendy things that are going on you don't know what's going on but when content predominates interest lags the Norman Rockwell https://en.wikipedia.org/wiki/Norman_Rockwell it's just nothing but content and the form is rather boring..." https://www.youtube.com/embed/7ZzVyL_OpSI?start=106&end=173 More: Paul Rand's explanation of the relationship between 'form and content' (the logic of 'formalism') https://newpractices.co.uk/formalism/#4yOjts0tpco
