Fiat 500 S 'Tested For Bad Boys' (2017)
https://www.youtube.com/embed/3YBhftZSlbM
https://www.youtube.com/watch?v=WTuNN1A__Wc Messaging: the ad is clearly seeking to leverage gender (and presumably, cultural) stereotypes - something about how tough/robust the Fiat's is and how fiery/passionate their drivers are (as per the 'fiery Latina cultural stereotype'). ---------------------------------------
