IKEA 'Feel alive again'
https://www.youtube.com/embed/3dOfl-SYOUw
Messaging: in a world of conformity, Ikea creates the humanity. The ad communicates this through its portrayal of a male protagonist who is shown to transform from seemingly an automaton (living in a world populated exclusively by automatons) to human being upon arriving at home. The message is reinforced through the combination of a concluding statement: "Home is where you feel alive again" followed by its call-to-action statement: "IKEA. Discover the new catalogue", which implies that you too can undergo the same transformation (because of course, we're all destined for a life of servitude without the IKEA brand...).
