Porsche AG | 'A drive like no other – the Porsche 911 GT3'
https://www.youtube.com/embed/DZAdVY9kKbc
Messaging: feelings of freedom and exhilaration (which the Porsche brand confers its consumers). Simon: in terms of the détournement of the ad's message, I wonder how it might work to change the sound - from the engine revving to something, which shifts the meaning / and perhaps, flips it completely. I'm thinking for example of the way that Steph Leigh did this with the Herbal Essences cut-up here: http://newpractices.co.uk/detournement/?rerouter=Stephanie_Leigh
