KFC: Extra Crispy Colonel
https://www.youtube.com/embed/DzWjXlZObq8
Text: the ad is seemingly, part of a KFC campaign, which plays on the resemblance of the actor George Hamilton i.e. https://en.wikipedia.org/wiki/George_Hamilton_(actor) to KFC's 'Colonel Sanders' + Hamilton being seemingly, 'extra crispy' himself (whatever that actually means). Messaging: the improper grammar used in the ad i.e. "let me hear *them* product attributes" is what I think is a case of 'code-switching' i.e. https://en.wikipedia.org/wiki/Code-switching, which if so, might be an effort by KFC to appeal to a less-well educated target market (consumers who are unaware that the statement should be "let me hear *those* product attributes"). Additionally, Hamilton appears to have been going 'blackface' https://en.wikipedia.org/wiki/Blackface for the ad - or perhaps, there's a reference to Donald Trump's practice of wearing fake tan - characterised as the 'Orange man' (as the ad appears to have been made in 2018 - just after he was sworn in in January 2017). If so, any such claim would need to be supported (and justified in terms of its use as per the assignment). Actually, I can see now that George Hamilton is seemingly, known (famous/infamous) for initially promoting sun tanning (and then afterwards sun tan lotions to ameliorate the effects of sun tanning). And so, seemingly, the ad's use of the fake-tan is a cultural reference, which is presumably readable (intertextually) for the ad's target audience. If you note, this ad (which seems to be part of the same campaign) play on the idea of Hamilton's infamy around tanning i.e. https://www.youtube.com/embed/oncfZGpnoPg
