Empress 1908 Gin 'Splash of Color'
https://www.youtube.com/embed/GYNu_aAirFI
About: "For Empress 1908 Gin’s 'Splash of Color', Erich & Kallman’s new brand campaign begins in black and white, but transforms into vivid technicolor as soon as the bartender pours an elegant woman an Empress and tonic. Visualizing how 'everything changes' thanks to the luxury spirit, the spot will perfectly reflect the glamour of Oscar night." https://adsofbrands.net/en/news/fresh-off-the-super-bowl-erich-kallman-debuts-two-new-campaigns-during-the-oscars/7444 Production: https://shotsvault.extremereach.com/src/public/source/spot-detail/485085 Messaging: the ad uses the visual trope of colour versus monotone - where the former represents the idea of 'life and vitality' and the latter, 'morbidity and lifelessness'. In doing so, the product/brand (Empress 1908 Gin) is shown to be the remedy for repairing, restoring and invigorating those who consume it; it is an 'elixir',https://www.wordhippo.com/what-is/another-word-for/elixir.html which has life-giving properties!
