Listerine ( 1950s)
https://www.youtube.com/embed/Q7svMGD7aws
Simon: the ad presents a 'frame' (as per Erving Goffman's theory), which would have (presumably) aligned with the socio-cultural and gender assumptions (prejudices, stereotypes) of the time when the ad was made/broadcast. These assumptions are obvious now because of their departure from our contemporary assumptions.
