Hovis 2008 brand relaunch | 'Go On Lad'
https://www.youtube.com/embed/S4tFzuFGUOI
Messaging: Hovis is a 'British institution' - we've been beside you for the rough and for the smooth. Symbolically, the ad casts the Hovis brand as something, which synonymous with Britishness and national identity. The ad seeks to leverage ideas of 'romantic nationalism' through feelings of pride and belonging. ---------------------------------------
