'The Australian Lamb commercial 2026'
https://www.youtube.com/embed/U2uvy_5VMlY
About: The ad was created by the advertising agency Droga5 https://en.wikipedia.org/wiki/Droga5 who seemingly, created the following ad https://www.youtube.com/watch?v=75BAUXZyWw0 The ad uses cultural myths about Australian nationhood (albeit less overtly that Carling's 1992 http://newpractices.co.uk/messaging/#oUtHcTmklGE 'dunny spider' ad). In doing so, the Australian identity is contrasted with a Luxembourg bureaucrat from the 'International Happiness Auditors' - which is presumably, a reference to the World Happiness Report https://en.wikipedia.org/wiki/World_Happiness_Report Point: The ad was seemingly, commissioned by Meat & Livestock Australia (MLA) i.e. https://www.youtube.com/watch?v=U2uvy_5VMlY Bibliography: 'The Australian Lamb commercial 2026'. (2026). AdNews Australia. https://www.adnews.com.au/news/the-australian-lamb-commercial-2026 'Droga5 skewers its first lamb commercial'. (2024). AdNews Australia. https://www.adnews.com.au/news/droga5-skewers-its-first-lamb-commercial 'The Summer Lamb ad takes on the World Happiness Index through the power of lamb'. (2018). MLA Corporate. https://www.mla.com.au/news-and-events/industry-news/the-summer-lamb-ad-takes-on-the-world-happiness-index-through-the-power-of-lamb/ "Lamb Ad Argues Australia Should Make Happiest Country 'Cut-let', Auditor Gets Bitten by Platypus" | LBBOnline. (2026, January 5); Little Black Book. https://lbbonline.com/news/droga5-australian-lamb-worlds-happiest-countries
