Haribo GoldBears
https://www.youtube.com/embed/gzGHIO8e_xY
Text: the ad shows two American football players talking to each other as they sit on the bench sharing their excitement about various Haribo gummy bears - notably, the voices of the footballers has been replaced/dubbed with children's voices. Messaging: the ad seems to be an interpretation of the (saying/axiom/maxim/aphorism) "brings out the child in you" - where in this case, Haribo gummy bears 'bring out the child in all of us'? References to childhood are often used as allusions to common cultural myths about childhood, which are intended to evoke ideas of absolute (i.e. 'unfiltered') innocence/purity, honesty and authenticity. Presumably, Haribo's intention with this ad is to leverage such allusions to infer that their gummy bears are authentically good. -------------------------------------------- One possible approach for hijacking the ad's message might be to mix multiple Haribo ads, Haribo sweet should only be for kids... Idea is merge multiple haribo adverts to make it haribo are for kids not everyone. Simon: the ad doesn’t actually have a lot of 'content', which could be manipulated i.e. the ad is ostensibly a conversation ('talking heads'), which has been book-ended with an intro, establishing shot of the two on the bench (showing them from behind) and a concluding reaction-shot of (presumably) the team's manager/coach. If you were to use this ad then I would consider focusing on its allusions to 'childhood innocence' e.g. perhaps, slowing the audio down and intercutting it with the existing audio. My thought is that by doing so, the effect with do two things: shift the pitch down so that its sounds more like adults talking (thereby removing the inference of 'childhood innocence') + add a somewhat creepy aspect to the ad, which will help to underline your hijack. Perhaps, give it a try to see what it does.
