Publicis Worldwide (2017). Nescafé Gold: 'Those Few People'
https://www.youtube.com/embed/ls0UVO_mJt0
(2017) About: "The campaign titled ‘Those Few People’, created by Publicis London and Publicis Conseil, focuses on why it is important to spend moments with the ones we care about. ... The campaign aims to drive home the message that we'll each meet around 80,000 people in our lifetime but only a few will be really special to us. We don’t often get a chance to make that many truly meaningful connections, so the ones we do manage to establish are worth making and effort and holding onto." https://lbbonline.com/news/the-true-meaning-of-friendship-takes-centre-stage-in-new-nescafe-gold-campaign