Stranger Things + 'Hawkins Fried Chicken' (KFC)
https://www.youtube.com/embed/v08-dcdQGjE
About: "KFC has teamed up with https://en.wikipedia.org/wiki/Cross-promotion Stranger Things for the Netflix show’s fifth and final season, launching a full-scale crossover that turns the brand into Hawkins Fried Chicken. Created by Mother, the campaign leans into the show’s 80s nostalgia and small-town heroism, complete with a cinematic spot that follows a crew of HFC staff battling chaos in the rift-torn town to deliver chicken when it’s needed most" (Houston, A., 2025). https://www.adsoftheworld.com/campaigns/hawkins-fried-chicken More: "Social-first agency, Uncovered, has launched a social campaign for KFC UK&I's partnership with Stranger Things, supporting Mother London's campaign that transformed the brand's iconic bucket and logo into Hawkins Fried Chicken. Following the recent KFC x Stranger Things A/V launch, Uncovered was tasked with building relevance on social-media with existing and core KFC audiences, with a focus on amplifying the partnership further to younger consumers. The campaign aims to mobilise the thriving KFC community built over the past year to trial the new Stranger Things products. Wrapped in a playful '80s VHS aesthetic that calls directly back to the tone of Stranger Things, the campaign shows the breadth of what is actually possible on social; seamlessly jumping from immersive VFX work to creator partnerships to trending formats to entertainment-first executions that support IRL activations across the entire UK" (2025). Production: Mother is an "independent creative companies. We started around one table with three people, all of whom shared the washing up. 26 years on, Mother has offices in London, New York, Los Angeles, Singapore, Shanghai and Berlin." https://uk.linkedin.com/company/mother https://www.motherlondon.com/ https://en.wikipedia.org/wiki/Mother_(advertising_agency) Bibliography: Houston, A. (2025, November 11). 'Ad of the Day: KFC becomes Hawkins Fried Chicken in Stranger Things crossover'. The Drum. https://www.thedrum.com/news/ad-of-the-day-kfc-becomes-hawkins-fried-chicken-in-stranger-things-crossover 'Uncovered Heads to the Upside Down for KFC x Stranger Things Partnership' | LBBOnline. (2025, December 17). Little Black Book. https://lbbonline.com/news/Uncovered-social-campaign-KFC-Stranger-Things-partnership Cripps, C. (2025, December 31). "Best 'Stranger Things' Brand Collabs: How Hawkins Became a Marketing Platform". DesignRush. https://news.designrush.com/best-stranger-things-brand-collabs-hawkins-marketing
