Subaru Solterra EV 'Dog Tested'
https://www.youtube.com/embed/yZdqjBSBEbE
Text: the ad follows a stereotypical family in a family car but in the form of dogs. At the end it specifically says "Dog tested. Dog approved". https://www.ispot.tv/ad/BWih/subaru-solterra-dog-tested-squeak-toy-t1 Hijack: I have the idea to transform its meaning and message to become "Do not let your dogs drive cars" by editing it with an infamous PSA about speeding and its consequences. Unsure whether this would count towards "mocking" Subaru and its brand. Messaging: the ad uses 'paradigmatic substitution' e.g. https://www.instagram.com/p/CFZnEMWBh4m/ where human drivers have been switched out for dog drivers. In doing so, the ad does what the cognitive linguist George Lakoff explains here as 'breaking the frame' (where, within the context of Frame Analysis): http://www.youtube.com/watch?v=S_CWBjyIERY&t=94s In this case, the shift (from humans to dogs) foregrounds the precept that driving a car (normally) requires some level of expertise - precluding animals from doing so. And so, such a shift transfers attributes from 'a car requiring no expertise' onto the Subaru 'Solterra EV' model - casting it as a vehicle, which you could imagine having a slogan such as 'the Subaru Solterra EV is so easy to drive that even dogs can do it'. And, as you say, the ad also plays on the 'cultural myth' (archetype, trope) of the 'nuclear family' https://en.wikipedia.org/wiki/Nuclear_family - perhaps, seeking to foreground the idea of 'normality', which in this case - has been 'shifted' because of the Subaru Solterra EV i.e. that it is both normal/conventional (and so, not scary) but also not normal through (not running on fossil fuel) and being an electric vehicle (EV). The ad also presents a 'frame', which also talks about the idea of 'unquestioned convention' about the relationship between such family and 'their family car' - as if the two (family + cars) are unquestioningly synonymous i.e. 'natural'.
