Unilever: Dove | 'Reverse Selfie'
https://www.youtube.com/embed/z2T-Rh838GA
Messaging: the ad is part of the 'The Dove Self-Esteem Project' campaign, which in this case, seeks to positively reframe the Dove brand in relation to anxieties around the COVID-19 pandemic. Media: IPA The Institute of Practitioners in Advertising (11 October 2022). 'BRONZE: Dove, Unilever by Ogilvy UK' https://www.youtube.com/watch?v=4a9su8lD_KY Further: IPA The Institute of Practitioners in Advertising https://en.wikipedia.org/wiki/Institute_of_Practitioners_in_Advertising https://www.youtube.com/@theIPA/videos Bibliography: The Institute of Practitioners in Advertising. (2024). 'Taking on taking selfies how dove continues to deliver business value through social impact'. In Ipa.co.uk. https://ipa.co.uk/knowledge/case-studies/taking-on-taking-selfies-how-dove-continues-to-deliver-business-value-through-social-impact
