The 'Unsell the War' campaign: 'I Am War, Help Me Kill' (1971)
https://www.youtube.com/embed/6pZ2KR6CSzc
Point: "In a now largely forgotten effort, students joined Madison Avenue professionals and political activists in a campaign to unsell the war. The Unsell project of the early 1970s expanded the antiwar movement into the advertising industry and contributed to the assault on national consensus that limited the nation's options in Vielnam" (Hall, M., 1995). Context: https://vietnamwar.nyhistory.org/videos/ Also: https://newpractices.co.uk/campaigns/#FNjrlDtxHVY Bibliography: 'Help Unsell the War 13 TV Spots : Committee to Unsell the War, Clergy and Laymen Concerned, National Council of Churches' (2019). Internet Archive. https://archive.org/details/motionpicture0194 Hall, M. (1995). 'Unsell the War: Vietnam and Antiwar Advertising'. The Historian, 58(1), 69–86. http://www.jstor.org/stable/24449611
