Blurb: "Defining the Orange Economy is a complex matter. Creating a universal definition is both absurd and unnecessary, sustain Felipe Buitrago Restrepo and Iván Duque, authors of 'The Orange Economy, an infinite opportunity.' They explain that orange, a pigment used in ancient Egypt to adorn the tombs of the pharaohs, is the dominant color for culture, creativity and identity.
Several terms are used to allude to this phenomenon such as cultural industries, creative industries (in Spanish), leisure industries, content industries, copyright protected industries, cultural economy and creative economy.
The creative economy includes all the sectors whose goods and services are based on intellectual property: architecture, visual and performing arts, crafts, film, design, publishing, research and development, games and toys, fashion, music, advertising, software, TV and radio, and videogames. This is how it was defined by John Hawkins, a pioneer in the subject, at the beginning of the new millennium" (Connect Americas, n.d.).
Bibliography: Gotay, G. (2018, March 2). "What’s the Orange Economy and what role do we play in it?" The Creative Confidential.
http://www.thecreativeconfidential.com/whats-the-orange-economy-and-what-role-do-we-play-in-it/
Connect Americas. (n.d.). 'The orange economy: How to define it'. connectamericas.com. Retrieved 7 August 2026, from
https://connectamericas.com/content/orange-economy-how-define-it
