Biography: "I lead the Brand Studio team at ConvertKit [Bluesky] as Creative Director; applying my design and strategy strengths to improving the conversion rate of our marketing site and building our brand, and my skills as a mentor and coach to helping a talented team of creatives to do their best work." https://charlimarie.com/about
[Instagram] [Bluesky]
Criticism: "Media firms exist in dynamic business contexts which influence how they and their creative workers respond to a series of project-based work dilemmas. The paper reviews three forms of dilemmas or tensions within media-based businesses: identity dilemmas of individualization versus collective belonging, organizing dilemmas of creative autonomy versus corporate control, and learning dilemmas of creative exploration versus commercial exploitation. The paper conceptualizes how creative businesses and creative workers respond to these dilemmas in terms of separating, integrating and shifting response options. It then examines how contextual features of media industry technologies, markets, institutional practices, and user coproduction convergences impact how project businesses and their creative workers are likely to respond to the dilemmas" (DeFillippi, R., 2009).
More: see the following for more information and examples about 'project-based work' https://newpractices.co.uk/ProjectBasedWork/
Concept: "the concept of perceived organisational support (POS) [Wikipedia] as understood within organisational support theory (Kurtessis et al. 2017). Simply put, this idea recognises the importance of the social exchange which occurs between employer and employed beyond the purely pecuniary contract. The way in which workers perceive how their contribution is valued and the extent to which their well-being is considered are reflected in attitude, performance, and withdrawal behaviours" (Wallis, R., 2026).
Bibliography: DeFillippi, R. (2009). 'Dilemmas of Project-Based Media Work: Contexts and Choices'. Journal of Media Business Studies, 6(4), 5–30. [academic source] Wallis, R. (2026). "I’ve been working in TV for 10 years and I’ve never had that’: Fostering perceived organisational support (POS) among skilled contingent workers in the television industry". Journal of the British Academy, 14. [academic source] Kurtessis J., Eisenberger R., Ford M., Buffardi L., Stewart K. & Adis C. (2017), ‘Perceived organizational support: a meta-analytic evaluation of organizational support theory’, Journal of Management, 43(6): 1854–1884. [academic source]
