Te Kāhui Tika Tangata NZ Human Rights Commission
About: 'Give Nothing to Racism' was a 2017 anti-racism campaign created by Te Kāhui Tika Tangata NZ Human Rights Commission, which urged people in Aotearoa New Zealand to give nothing to racism.
https://tikatangata.org.nz/our-work/give-nothing-to-racism
Quote: "The country’s human rights commission reports a third of all complaints now concern racist discrimination, though the vast majority of racial abuse still goes unreported. ...
Hollywood director and New Zealander of the year Taika Waititi,
[imdb] who is of Maori descent, fronts the campaign, and took a day off from shooting blockbuster Thor to appear in the video, which uses his affable blend of Kiwi irony to get the point across" (de Jong, E., 2017).
Related: the following YouTube playlist, which was created by 'The Race Unity Speech Awards and the Race Unity Conference'
https://raceunity.nz/about-us includes some related clips
[playlist]
Bibliography: de Jong, E. (2017, June 15). New Zealand stars tackle “tiny racists” helping to normalise prejudice. The Guardian.
https://www.theguardian.com/world/2017/jun/15/new-zealand-stars-tackle-tiny-racists-helping-to-normalise-prejudice
'Race Unity Aotearoa Speech Awards and Hui'. (2024). New Zealand National Commission of UNESCO.
[UNESCO]
Te Kāhui Tikaa Tangata NZ Human Rights Commission | 'A beautiful New Zealand is out there.'
About: "Not everyone in New Zealand lives in paradise. Watch our NZ TRUISM film and take a journey to the true Aotearoa for many people" (2023).
Production: According to Kristal Knight, the promotion was "created in collaboration with Matt Noonan and Florian Habicht of Curious Films"
https://kristal-knight.com/work/nz-truism
Comment: This NZ human rights 'Lets Go There Together' (2023) campaign
[forum] references the 'place branding' of Tourism New Zealand
[Wikipedia] and their '100% Pure New Zealand'
[channel] campaign ads as per "25 Years of 100% Pure New Zealand"
https://www.youtube.com/embed/gaAKfjGVu80 and '100% Pure' (2001) ft. Crowded House "Don't Dream it's Over" (1986)
https://www.youtube.com/embed/Bu-1_AFWcqQ
Background: "'100% Pure New Zealand has stood the test of the time, and as a nation we should be proud of that. In 1999 Tourism New Zealand's vision was to create a campaign that embodied Aotearoa New Zealand's spirit of adventure, spectacular scenery, and our rich culture – highlighting the purely New Zealand experience that is unique to the rest of the world,' says René de Monchy, Tourism New Zealand's Chief Executive. ...
Mr de Monchy said the 100% Pure New Zealand brand work built desire for destination New Zealand. 'It is helping to grow the number of people who are thinking of coming here for a holiday. The IF YOU SEEK campaign has helped drive record high preference for New Zealand as a visitor destination: we know 46% of people who are seriously considering visiting New Zealand now have us as at the top of their bucket list. We've recently refreshed campaign content to highlight New Zealand's incredible year-round experiences to support our focus on growing off-peak tourism'" (2024).
Bibliography: 'Lets Go There Together'. (2023, December 5). Tikatangata.org.nz; Te Kāhui Tika Tangata Human Rights Commission.
https://tikatangata.org.nz/our-work/letsgotheretogether
Tourism New Zealand. (2024, July 29). "Tourism New Zealand’s 100% Pure New Zealand Campaign Celebrates 25 Years". Tourismnewzealand.com.
https://www.tourismnewzealand.com/news-and-activity/tourism-new-zealands-100-pure-new-zealand-campaign-celebrates-25-years/
WWF UK (14 July 2023). 'Impacts of Climate Change in the UK'
Australian Human Rights Commission | 'Racism. It Stops With Me'
About: "Based on learnings [sic] and insights over the years, we are working with our supporters and stakeholders to develop a new, stronger anti-racism campaign.
The new campaign will amplify expertise and provide tools and resources for supporters and the broader public to combat racism in a range of contexts" (2020).
Bibliography: 'Racism. It Stops With Me'. (2020). Australian Human Rights Commission.
[Government]
Australian Human Rights Commission | 'Racism. It Stops With Me'
About: "Based on learnings and insights over the years, we are working with our supporters and stakeholders to develop a new, stronger anti-racism campaign.
The new campaign will amplify expertise and provide tools and resources for supporters and the broader public to combat racism in a range of contexts."
Further to this: "Aboriginal people are known to have occupied mainland Australia for at least 65,000 years. It is widely accepted that this predates the modern human settlement of Europe and the Americas" (National Museum Australia, 2022).
Related: Alan Lowery, John Pilger (2013). 'Utopia'
[imdb] [Wikipedia] https://www.youtube.com/embed/HiaOMizO2Y4?start=8 "Utopia represents a long journey through the 'secret country' of John Pilger's
[Wikipedia] homeland. It is his fourth film about Indigenous Australia,
[Wikipedia] the oldest, most enduring human presence on Earth. Released in 2013 and filmed over two years, Utopia breaks what amounts to a recurring national silence about the brutalising of Indigenous people. One of the film's striking elements is the trust given to Pilger by so many indigenous Australians to 'voice their voices'. ...
Pilger takes a road journey from million-dollar properties in Sydney and Canberra to the ironically named Northern Territory region of Utopia, where communities are without basic services, such as fresh running water. In Darwin, he shows shocking footage of police routinely mistreating a seriously ill Aboriginal man who is left to die in a cell, his cries for help unheeded. A former prisons minister unselfconsciously describes 'racking and stacking' Aboriginal prisoners. A shadow Labor Party minister becomes abusive when Pilger asks him why, after 30 years in Parliament, he has not alleviated the poverty of his black constituents. Utopia also reveals, shockingly, a new 'stolen generation' of children taken from their mothers. ...
The response to Utopia was unprecedented. The Australian premiere was attended by more than 4,000 people who filled the open space at The Block in Redfern, in the centre of Sydney, and watched the film on a large screen. Indigenous people came from all over Australia, many speaking their own language. As the credits rolled, Indigenous and non-Indigenous Australians stood together. This was replicated in towns and remote communities across the country.
'The atmosphere wherever the film has been shown,' said associate producer and academic Paddy Gibson, 'has been electric.' In Perth, the Noongar elder Robert Eggington wrote, 'Utopia will live for ever and be like a fire stick in the darkness for all generations to come the more you view it, the more you see it, we are proud of you.' In the five years since Utopia was released, the long-suppressed issue of a treaty has returned, however tenuously, to a national political agenda" (johnpilger.com).
Example: "concentration camps"
https://www.youtube.com/embed/HiaOMizO2Y4?start=105&end=129
Example: "Australia Day celebration 2013"
https://www.youtube.com/embed/3LRx7C9bi8E?start=1516&end=1796
Related: Ethnocentrism
Bibliography: 'Racism. It Stops With Me'. (2020). Humanrights.gov.au; Australian Human Rights Commission.
[Government]
johnpilger.com. (n.d.). JohnPilger.com - the Films and Journalism of John Pilger. [online] Available at:
https://johnpilger.com/ [Accessed 31 Jan. 2026].
National Museum Australia (2022). 'Evidence of first peoples'. National Museum Australia. [online] doi:
[Government].
Giordano Nanni (11 August 2026). 'Honest Government Ad: AI Data Centres', The Juice Media
Blurb: "The Juice Media
[Bluesky] – 98.9% 'genuine satire': covering Government shitfuckery and the most pressing issues of our time – written & created by Giordano in a backyard home-studio in suburban Melbourne, Australia – on Wurundjeri
[Wikipedia] lands. (We Pay the Rent)" (Nanni, G., & The Juice Media., 2025).
[skeet]
Related: We Pay the Rent: "Paying the Rent is a step towards acknowledging these facts. It is part of a process that all non-Indigenous people – individually and collectively – need to enter into if we are to move towards justice, truth, equality and liberation for First Nations people."
https://paytherent.net.au/whypay/
Comment: The clip makes reference to the so-called 'broligarchy'
[Wikipedia] phenomenon, which the investigative journalist Carole Cadwalladr
[Wikipedia] discusses in relation to Donald Trump's second cabinet appointees (Cadwalladr, C., 2024, November 17).
Issue: "A growing number of governments, regulators and cities around the world are moving to freeze, restrict or ban new data centre construction, as concerns mount over electricity costs, strained water supplies, land scarcity and the burden on local communities from the infrastructure powering the AI boom" (Reuters Staff., 2026, July 14) - something, which is surely worth considering given the UK's latest series of heatwaves i.e.
https://newpractices.co.uk/ClimateChange/#o8L5ZXBBdjs
Issue: "'We're also seeing vested-interest lobby groups like the newly formed Data Centres Australia aggressively pushing to cut regulations that would protect Australians from the climate, environmental and social impacts of data centres.
'Last year, the Albanese government
[Wikipedia] abandoned its own recommended AI guardrails when it announced its National AI Plan
[Government] — a move applauded by these lobby groups.
[LinkedIn]
'The gas lobby has also now seized on data centre growth to justify extracting more gas, just as the world needs to rapidly phase out fossil fuels for energy security and to tackle the climate crisis.
'We have a short and closing window to choose a different path in Australia — without strong guardrails, we risk replicating the US pattern where Big Tech corporations make huge profits at the expense of locals. The government must not roll out the red carpet to these corporations without adequate, legislated protections and scrutiny — not just 'nice-to-haves'.'" (O'Callaghan, K., 2026).
Context: 'Data Centres Australia' i.e.
https://www.youtube.com/embed/DxlJPDWQkVg are seemingly a 'lobbying group' (or, 'peak body'
[Wikipedia] in Australian parlance).
Criticism: "Here's the basic problem: AI has arrived in American life and communities across the country as a giant turd mountain. No one wants it; it makes everything worse when it arrives; and it's been pushed and backed and cheerled by the absolute worst people in modern American life.
That's not a landscape where a couple improved talking points turn around an issue. As that Axios article explained, 'Data centers are as popular as spent nuclear waste, and more broadly have become a proxy for feelings about AI'" (Graff, G., 2026, August 20).
Further to this: the 2019 film entitled
The Great Hack [imdb] [Wikipedia] provides some background to the manipulation of data by organisations such as
Cambridge Analytica to win public favour.
Bibliography: Nanni, G., & The Juice Media. (2025). 'About - the juice media'. In The Juice Media.
https://www.thejuicemedia.com/about/
Cadwalladr, C. (2024, November 17). 'How to survive the broligarchy: 20 Lessons for the post-truth world'. The Guardian.
https://www.theguardian.com/commentisfree/2024/nov/17/how-to-survive-the-broligarchy-20-lessons-for-the-post-truth-world-donald-trump
Reuters Staff. (2026, July 14). 'Where authorities are restricting data centres amid AI boom'. Reuters.
https://www.reuters.com/legal/litigation/where-authorities-are-restricting-data-centres-amid-ai-boom-2026-07-14/
O'Callaghan, K. (2026). 'Australia must not follow dystopian US-style data centre path of Big Tech overreach and emissions blow out'. In Greenpeace Australia Pacific.
https://www.greenpeace.org.au/news/australia-must-not-follow-dystopian-us-style-data-centre-path-of-big-tech-overreach-and-emissions-blow-out/
Graff, G. (2026, August 20). 'AI is making everything worse'. Doomsday Scenario.
https://www.doomsdayscenario.co/p/ai-is-making-everything-worse
Coleman, J. (2023, December 7). "Ai's climate impact goes beyond its emissions". Scientific American.
https://www.scientificamerican.com/article/ais-climate-impact-goes-beyond-its-emissions/
Beyond Blue | 'The Invisible Discriminator'
Simon Sinek (4 February 2020). 'How to start a cultural change?', DenkProducties
Concept: 'Diffusion of Innovations'
[Wikipedia]
Concept: Such resistance to change can be understood in terms of Pierre Bourdieu's concept of 'social inertia'
[Wikipedia] (Bourdieu 1985).
Bibliography: Bourdieu, P. (1985). 'The Social Space and the Genesis of Groups.' Theory and Society 14(6): 723–744.
#ChallengeAccepted: B&W social media challenge protesting Turkish femicide
Context: "On July 16, 2020, university student Pınar Gültekin
[Wikipedia] went missing in Turkey's southwestern Aegean province of Mugla. Five days later, the 27-year-old woman was found dead in a forest. ...
Gultekin's murder was the latest in a string of 'femicides' — the deaths of women at the hands of their spouses and partners — that have sparked public outrage and demonstrations in Turkey." (Karakas, B., 2022).
Bibliography: Karakas, B. (2022). 'Turkey Faces up to Femicide'. In dw.com.
https://www.dw.com/en/turkeys-femicide-problem-all-eyes-on-court-verdicts/a-62165754
Mckernan, B. (2020, July 31). 'Challenge accepted: Turkish feminists spell out real meaning of hashtag'. The Guardian.
https://www.theguardian.com/world/2020/jul/31/challenge-accepted-turkish-feminists-spell-out-real-meaning-of-hashtag
Comeforo, K., & Görgülü, B. (2022). 'Negotiating the challenge of #ChallengeAccepted: transnational digital flows, networked feminism, and the case of femicide in Turkey'. Review of Communication, 22(3), 213–230.
[academic source]
National Association for Prevention of Child Abuse and Neglect (NAPCAN) in Australia (2006). 'Children See Children Do'
About: "NAPCAN, Australia's National Association for the Prevention of Child Abuse and Neglect,
[channel] launched a thought-provoking television/cinema campaign this year with 'Children See, Children Do'. The 90 second spot features children following adults, mimicking their habits. At first the pattern appears to be innocuous, talking on a mobile phone while walking through a city square, making a call on a public telephone, waiting behind the yellow line in a railway station. The behaviour becomes more insidious with a girl copying a woman's smoking habits on an escalator. A boy follows as a grown man carelessly knocks a struggling mother's bag off her shoulder. We see examples of litter, drunken behaviour, road rage, racism and cruelty to animals. A woman yells at her baby, accompanied by her older daughter. A man is joined by his son as he verbally and physically abuses his wife. ... The clip finishes with a scene from a public carpark in which a man assists a woman whose groceries have been spilled. The children join in. The tagline for Child Friendly Parenting: 'Make your influence positive'. The TV/cinema campaign links with a website, childfriendly.org.au, in which NAPCAN provides resources for positive parenting" (Macleod, D., 2006).
Point: The ad uses the pedagogical/instructional strategy of 'modelling' (Janssen, N. et al., H., 2025).
Bibliography: Macleod, D. (2006, November 26). 'NAPCAN Children See Children Do'. Postkiwi.
https://www.postkiwi.com/2006/napcan-children-see-children-do/
'Children See, Children Do' (n.d.). DevelopmentEducation.ie. Retrieved June 5, 2026, from
https://developmenteducation.ie/resource/children-see-children-do-advert/
'Children See, Children Do'. (2007). D&AD.
[digital archives]
Janssen, N., Walraven, A., Lazonder, A. W., & Gijlers, H. (2025). 'Modelling as expert-guidance during teacher practitioner research'. European Journal of Teacher Education, 48(4), 855–873.
[academic source]
'One of a Kind! A guide to radiotherapy' (2010)
Brief: The short animation was created to ease the worry of families and children about the radiotherapy process. It was developed for the University Hospital Bristol, Queen Elizabeth Hospital Birmingham and therapy radiographer Jancis Kinsman
https://www.formedfilms.co.uk/oneofakind
Media: "One of a Kind is the award-winning animated film that was the idea of Jancis Kinsman, advanced practice therapy radiographer at the Bristol Haemotology & Oncology Centre (BHOC). The film involved children who received radiotherapy at the BHOC and then took part in an Aardman animation to show others what it is like to have the treatment.
Jancis said: 'I felt that a short animated film with characters that young children could identify with was the best way to communicate to them what it is like to have radiotherapy. The film is a valuable tool for preparing children and their families for radiotherapy and complements the wonderful work already done by specialist paediatric radiographers, oncologists and play specialists around the country'" (2020).
Media: "The film, which was funded by various charities, was directed by Emma Lazenby, lead designer on children's television programme Charlie and Lola, and winner of a 2010 Bafta award for her short animation Mother of Many.
She said: 'When I went into the hospital there wasn't really anything for children, just cold black and white leaflets which were quite technical.
'This is quite simple and nice, from children to children.'
Cameron Short, 11, from Shirehampton near Bristol, had radiotherapy to treat a brain tumour.
He said: 'It was really good fun to be part of the film. I really hope it helps other children who need radiotherapy.'
The children were each given a framed picture of their cartoon character.
The film will be shown in the hospitals that supported the project - in Bristol, Birmingham, Cardiff, Leeds, Oxford and Southampton - and will also be made available to all hospitals in Britain" (2010).
More: https://www.mefirst.org.uk/resource/one-of-a-kind-video-for-children-undergoing-radiotherapy/
Bibliography: 'One of a Kind'. (2020). Uhbristol.nhs.uk; Bristol Royal Hospital for Children | University Hospitals Bristol NHS Foundation Trust.
[UK National Health Service]
'Young Bristol cancer patients star in Aardman cartoon'. (2010, June 15). BBC News.
https://www.bbc.co.uk/news/10321449
Sandy Hook Promise (18 September 2019). 'Back-To-School Essentials'
Smartphone Free Childhood (11 Jun 2026). 'We Remade a 1990s Video Shop for the Smartphone Era'
Campaign Unpacked (27 March 2024). 'IKEA - ThisAbles (Case Study)'
Kick It Out | 'Together we can change it'
Liverpool FC | 'No Room For Racism' campaign
Criticism: "Premier League grounds will display ‘No Room for Racism’ adverts and banners over the next two rounds of fixtures as part of a new campaign to tackle the perceived rise in the number of discriminatory incidents at games.
The awareness campaign runs from Saturday March 30, to Monday April 8, and will see branded promotional material at stadiums and on social media.
The move, however, has not been universally welcomed by anti-racism campaigners, as these two weekends have usually been set aside for football’s main charity in this area, Kick It Out, and it has not been consulted on the initiative.
Press Association Sport understands that while Kick It Out, which is celebrating its 25th anniversary, is pleased to see the league take racism seriously, it does wonder if the anti-discrimination message would have been more effective if it was more consistent and joined-up" (Press Association, 2019).
Also: https://www.kickitout.org/about-us
Bibliography: Press Association, (2019, March 25). "Premier League risks Kick It Out confusion with 'No Room for Racism' campaign". The Guardian.
https://www.theguardian.com/football/2019/mar/25/premier-league-kick-it-out-no-room-for-racism
Liverpool FC. (2025, October 17). "LFC supports Premier League’s No Room For Racism initiative". Liverpoolfc.com; Liverpool FC.
https://www.liverpoolfc.com/news/lfc-supports-premier-leagues-no-room-racism-initiative-0
'Committee to Help Unsell the War' TV-spots (1971)
Point: "In a now largely forgotten effort, students joined Madison Avenue professionals and political activists in a campaign to unsell the war. The Unsell project of the early 1970s expanded the antiwar movement into the advertising industry and contributed to the assault on national consensus that limited the nation's options in Vielnam" (Hall, M., 1995).
Bibliography: Dougherty, P. (1971, June 8). 'Advertising'. The New York Times.
[digital archives]
Hall, M. (1995). 'Unsell the War: Vietnam And Antiwar Advertising'. The Historian, 58(1), 69–86.
[academic source] [pdf]
'The Vietnam War: 1945-1975'. (2017). New York Historical.
[Wikipedia] [forum] https://vietnamwar.nyhistory.org/videos/
The 'Unsell the War' campaign: 'I Am War, Help Me Kill' (1971)
Point: "In a now largely forgotten effort, students joined Madison Avenue professionals and political activists in a campaign to unsell the war. The Unsell project of the early 1970s expanded the antiwar movement into the advertising industry and contributed to the assault on national consensus that limited the nation's options in Vielnam" (Hall, M., 1995).
Context: https://vietnamwar.nyhistory.org/videos/
Also: [see]
Bibliography: 'Help Unsell the War 13 TV Spots : Committee to Unsell the War, Clergy and Laymen Concerned, National Council of Churches' (2019). Internet Archive.
[site archive]
Hall, M. (1995). 'Unsell the War: Vietnam and Antiwar Advertising'. The Historian, 58(1), 69–86.
[academic source]
Women's Aid | 'Look At Me' (2015)
The National Centre for Domestic Violence (NCDV) | 'Drag Him Away' (2012)
Quote: "The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone" (Milligan, P., 2017).
Bibliography: Milligan, P. (2017). 'National Centre for Domestic Violence launches interactive billboard campaign' | AV Magazine. Avinteractive.com.
[trade magazine]
NCDV: “Drag Him Away.” (2012, May 4). National Centre for Domestic Violence.
https://www.ncdv.org.uk/drag-him-away/
Misereor | 'Social Swipe'
Bibliography: 'The Social Swipe'. (2025). Dandad.org; Design and Art Direction (D&AD).
[digital archives]
'MISEREOR Social Swipe' | Interactive Campaign - Campaigns of the World. (2020, December 2). Campaigns of the World.
[trade magazine].
[forum]
Royal Bank of Canada RBC 'That Little Voice' Diversity and Inclusion campaign
Ciaopeople Media Group/Fanpage.it | 'Slap her: children's reactions'
About: "'What happens when you put a girl in front of a boy and ask him to slap her?'
Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it 'the most pervasive form of violence' in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.
Online Italian newspaper Fanpage.it addresses domestic violence in the video below, but it features an unlikely group of people—children. Six boys between 7 and 11 years old are interviewed. They obediently give their names and ages, and say what they want to be when they grow up, and why" (Powell, R., 2015).
Bibliography: Powell, R. (2015, January 6). 'Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence'. Adweek.com; Adweek.
[trade magazine]
World Without Exploitation: | It's time for the TRUTH
Prostate Cancer UK: 'Men, we are with you'
NHS Greater Manchester: Childhood immunisations campaign March 2024
Point: "More than 60 children have been infected by a measles outbreak in north London, it has been reported.
Seven schools and a nursery in Enfield reported the cases, with some children treated in hospital, according to the Sunday Times.
There are concerns the outbreak is linked to low levels of MMR vaccination in the capital. For every one infected person, measles can spread to up to 18 unvaccinated people."
https://www.theguardian.com/society/2026/feb/14/more-than-60-children-infected-in-north-london-measles-outbreak
Issue: "In 1998, Andrew Wakefield and 12 of his colleagues published a case series in the Lancet, which suggested that the measles, mumps, and rubella (MMR) vaccine may predispose to behavioral regression and pervasive developmental disorder in children. Despite the small sample size (n=12), the uncontrolled design, and the speculative nature of the conclusions, the paper received wide publicity, and MMR vaccination rates began to drop because parents were concerned about the risk of autism after vaccination. ...
Appallingly, parents across the world did not vaccinate their children out of fear of the risk of autism, thereby exposing their children to the risks of disease and the well-documented complications related thereto. Measles outbreaks in the UK in 2008 and 2009 as well as pockets of measles in the USA and Canada were attributed to the nonvaccination of children. The Wakefield fraud is likely to go down as one of the most serious frauds in medical history."
[Government]
Transcript: "by 2004 we completed the study the largest-ever study of the question of measles vaccine autism and along with other studies internationally pretty conclusively showed there was no association between measles vaccine autism and this helped restore faith in the vaccine probably naively I think we believed that we might have tackled this concern and it was over but of course people's concerns about vaccines were always going to continue they're going to continue because of new ways of spreading concerns through social media or they're going to continue because of new vaccines or changes in the way they're used and that's understandable these are potent interventions which are highly effective and protect humans and of course is going to be concerned about side effects and we have to tackle those as a medical community "
https://www.youtube.com/embed/6KVSXXvgR9E?start=59
Bibliography: Nadeem Badshah. (2026, February 14). 'More than 60 children infected in north London measles outbreak'. The Guardian.
https://www.theguardian.com/society/2026/feb/14/more-than-60-children-infected-in-north-london-measles-outbreak
Sprouts 'Childhood Trauma: The Lives of the Neglected Children'
World Vision Canada | No Child for Sale: Stop Child Labour in Sweatshops
Bitdefender (2025). 'They Wear Our Faces'
UNICEF | 'Sarah Nordheim: A Permanent Exhibition' (2020)
Explanation: "Unicef Norway wanted raise awareness to the fact that, even in one of the world’s safest countries, children still need protection and care. ...
In 2020, children born the year Facebook arrived (2007) will turn 13 years old - which means they are old enough to create their first account. A new research show that the average child will be met by 1300 photos by themselves on social media, posted by parents. ...
To generate awareness among parents, we gathered all the images we could find of one child (born 2007) on social media, and made them into a giant exhibition in one of Norways biggest art galleries. Then we filmed the child experiencing the permanent exhibition of her own childhood for the first time" Aspelund, S., et al. (2021).
More: https://uni.oslomet.no/belong/2023/10/30/sharenting-in-norway/
More: https://www.permoe.no/work/sharenting [video clip] [video clip]
More: [United Nations] [UNICEF]
More: Euronews: "'Sharenting': Why is France trying to stop parents from oversharing their children's images online?"
https://www.youtube.com/embed/6dzILNDbQBI
More: https://hide.me/en/blog/sharenting-is-it-a-new-danger-for-your-child/ [pdf]
Bibliography: Reich, C. J., et al. (2024). "‘You don’t have to share every single small moment on social media’." Nordisk tidsskrift for ungdomsforskning 5(2): 1–20.
[pdf]
Jungselius, B., et al. (2025). "Sharing, caring, and keeping up: Unpacking ambiguous reasonings on sharenting among Swedish parents." Sage Open 15(3): 21582440251361987.
[academic source]
Aspelund, S., et al. (2021). 'Stopp Sharenting'. Henie Onstad Art Centre, Oslo, Norway, UNICEF Norway. A New Type of Interference (ANTI)
https://anti.as/about https://anti.as/advertising/commercials
The One ClubOne Show. (2020). 'Sara Nordheim: A Permanent Exhibition'. [online] Available at:
[trade magazine] [Accessed 22 Jan. 2026].
Adobo Magazine Online. (2020). 'Awards: EPICA Awards announces 2020 shortlist, Gold and Grand Prix winners will be screened December 17'. [online] Available at:
[trade magazine] [Accessed 22 Jan. 2026].
SCHAU HIN!-TV-Spot 2024 | "Wann wird zu viel zu viel? Exzessive Mediennutzung in der Familie"
Explanation: [translated from German] "All parents and educators are familiar with this: their children's screen time and the question 'When does too much become too much?'. This is also the topic of this TV spot from SCHAU HIN!. ...
The TV commercial from SCHAU HIN! for the year 2024 aims to show that the use of smartphones and similar devices doesn't have to lead to serious family arguments, but rather that joint solutions are possible" (2024).
Bibliography: 'TV Spot 2024 – Exzessive Mediennutzung'. (2024). SCHAU HIN!
https://www.schau-hin.info/mediathek/tv-spot-2024-exzessive-mediennutzung
Unseen UK: 'Modern slavery is real'
Ciaopeople Media Group/Fanpage.it | 'Doll test: The effects of racism on children'
Background: "Back in the 1940s, Kenneth and Mamie Clark
[Wikipedia] – a husband-and-wife team of psychology researchers – used dolls to investigate how young Black children viewed their racial identities.
They found that given a choice between Black dolls and white dolls, most Black children preferred to play with white dolls. They ascribed positive characteristics to the white dolls but negative characteristics to the Black ones. Then, upon being asked to describe the doll that looked most like them, some of the children became 'emotionally upset at having to identify with the doll that they had rejected.'
The Clarks concluded that Black children – as a result of living in a racist society – had come to see themselves in a negative light" (Sturdivant, T., 2021).
Example: "Which doll is pretty"?
https://www.youtube.com/embed/QRZPw-9sJtQ?start=34
Example: "Why is she good"?
https://www.youtube.com/embed/QRZPw-9sJtQ?start=78
Example: "Why is she bad"?
https://www.youtube.com/embed/QRZPw-9sJtQ?start=98
More: https://www.youtube.com/results?search_query='doll test'
Discussion: The clip illustrates a phenomenon known as 'structural racism', which according to the European Network Against Racism (ENAR) "is a product of a system in which public policies, institutional practices, cultural representations, and other norms work in various ways to perpetuate racial inequity, and has been a feature of the social, economic, and political systems in which we all exist."
https://www.enar-eu.org/about/structural-racism/
Related: Aurélia Perreau (2021). 'Noirs en France'
[imdb] [see]
Related: CNA Insider
[channel] [Wikipedia] (30 March 2022). '4- to 6-Year-Olds Review Dolls Of Different Skin Colours'
https://www.youtube.com/embed/Q8_EqAWFs4k
Bibliography: Sturdivant, T. (2021, February 22). "What I learned when I recreated the famous 'doll test' that looked at how Black kids see race". The Conversation.
https://theconversation.com/what-i-learned-when-i-recreated-the-famous-doll-test-that-looked-at-how-black-kids-see-race-153780
European Network Against Racism (ENAR). (n.d.). Structural Racism. [online] Available at:
https://www.enar-eu.org/about/structural-racism/ [Accessed 2 Feb. 2026].
UK Trauma Council | 'Childhood Trauma and the Brain'
SaveTheChildren | 'Still The Most Shocking Second A Day' (2016)
About: "The creative from Don’t Panic shows the plight of a young British girl trying to escape a UK civil war to parallel the plight suffered by those fleeing Syria and other war hotspots.
As part of the #SaveChildRefugees campaign, the creative takes viewers through the passing seconds of war. The film launched on Monday (9 May) and was pushed through the charity’s social media channels.
Jess Crombie, deputy director of creative at Save the Children said: 'Save the Children is working across Europe and around the world to help child refugees. Although our film is fiction, it’s based on the real experiences of refugees, and we hope it will remind people that behind the headlines are children, just like theirs, experiencing things no child should ever have to.'
Joe Wade, managing director and co-founder of Don’t Panic, said: 'We hope that Still the Most Shocking Second a Day
[imdb] will remind the world that these children are suffering terribly, through no fault of their own and we need to help them. Still the Most Shocking Second a Day continues where part one left off, featuring a civil war and a societal collapse in the UK. Now the girl in the story is a refugee fleeing from Britain. Our aim is to help people to empathise with refugees by creating this 'what if?' role reversal'" (McCarthy, J., 2016).
Production: The ad was created by the Don’t Panic London advertising & creative agency
[channel] [forum] [Wikipedia] [info] [review]
Bibliography: McCarthy, J. (2016, May 9). "Save the Children shares the dangers faced by a refugee child with 'Still the Most Shocking Second a Day.'" The Drum.
[trade magazine]
SaveTheChildren | 'If London Were Syria' (2014)
About: "It features a young British girl experiencing the effects of a hypothetical civil war on the streets of London. Everything depicted in the video was based on the factual accounts of children in Syria."
[imdb] [Wikipedia]
Point: "Seeing a decline in support for the refugee crisis, Save the Children were struggling to elevate the issue in the UK’s consciousness, with public perception and media coverage coming from a place of apathy rather than sympathy. With an ocean between us, the crisis could be easily ignored and difficult to relate to. As the second anniversary of the war in Syria approached, we needed to reframe the narrative, bringing the Syrian crisis to the streets of the UK to increase understanding through relatability - and tap into a trend popular amongst parents at the time.
Inspired by the popular 1 Second Everyday app, ‘The Most Shocking Second a Day’ tells a story typical of the horrendous Syrian conflict, but set in a war-torn UK. It aims to take the viewer on the long and arduous journey of a British girl fleeing her home and searching for safety, as everything she knows is destroyed. The online campaign struck a chord internationally, with the launch piece becoming the most successful charity film of its time - and is still being reshared frequently today" (2024).
Related: 'Still The Most Shocking Second A Day' (2016)
https://www.youtube.com/embed/nKDgFCojiT8
Bibliography: 'Most Shocking Second a Day'. (2024). Don’t Panic London.
https://www.dontpaniclondon.com/work/most-shocking-second-a-day/
Basu, T. (2016, May 13). 'Are You More Sympathetic Because She’s British, And Not Syrian?' NPR.org; National Public Radio (NPR) .
https://www.npr.org/sections/goatsandsoda/2016/05/10/477500337/are-you-more-sympathetic-because-shes-british-and-not-syrian
Oklahoma Tobacco Settlement Endowment Trust (TSET) & Oklahoma State Department of Health | 'Tobacco Stops With Me'
About: "Tobacco Stops with Me is a best-practice based multi-media, multi-phase, anti-tobacco campaign developed by the Oklahoma Tobacco Settlement Endowment Trust and the Oklahoma State Department of Health. The campaign, launched in February 2008, was designed to help reduce tobacco use and the adverse health effects of secondhand smoke. Many of the advertisements, which appeared at intervals throughout subsequent years, featured family relationships and portrayed situations showing that the negative effects of tobacco may not be realized for many years. The ads sought to raise awareness of each person's responsibility for making 'tobacco stop with me' and helping communities be tobacco-free. The campaign message was intended for all Oklahomans with special focus on young adults, families, and pregnant women. These groups were targeted with specific, culturally relevant messaging through a multiplatform approach. Media outlets included paid media (television, radio, print, online, social media, sponsorships and outdoor advertising, etc.) and earned media (news releases, on-air interviews, articles, personal testimonials, social media interactions, etc.). The campaign was also represented by a dynamic website at StopsWithMe.com and a social media presence on Facebook, Twitter and YouTube" (White, A. H., Brown-Johnson, C. G. et al, 2015).
More: https://stopswithme.com/prohibiting-smoking-in-cars-with-children-present/
Bibliography: White, A. H., Brown-Johnson, C. G., Martinez, S. A., Paulson, S., & Beebe, L. A. (2015). Oklahoma "Tobacco Stops with Me"Media Campaign Effects on Attitudes toward Secondhand Smoke. The Journal of the Oklahoma State Medical Association, 108(11), 450–454.
[Government]
Cancer Research UK | 'The World Back Home'
Context: "CRUK is campaigning to standardise cigarette packets to limit the impact that tobacco company branding can have on children.
The charity is urging the public to help make standard packs a reality with the launch of a social media campaign encouraging people to share the video using #packetracket.
The film points out how tobacco companies exploit local laws to recruit young smokers with striking examples from Indonesia, China, and the UK" (Ward, L., 2013).
Bibliography: Ward, L. (2013, November 15). 'Film of the week: The World Back Home by Cancer Research UK'. Civilsociety.co.uk.
https://www.civilsociety.co.uk/voices/film-of-the-week--the-world-back-home-by-cancer-research-uk.html
Thai Health Promotion Foundation | 'Smoking Kid'
About: "'Smoking Kids’ was created by Ogilvy Asia
[Wikipedia] [LinkedIn] on behalf of the Thai Health Promotion Foundation and has had more than 740,000 views on YouTube in the last week.
The ad which sees children approach smokers and ask for a light sees a number of responses each advising the child that smoking is bad.
'If you smoke you die faster,' one man tells a little boy. 'Don't you want to live and play?'
'When you smoke you suffer from lung cancer, emphysema and strokes,' another says.
After the exchange the child hands the adult a brochure entitled 'You worry about me. But why not worry about yourself?’
So far advert is proving to be more effective than the shock campaigns used in the West, where packets of cigarettes come with images such as lung or throat cancer, as the national 'quit smoking’ hotline has seen a 40 per cent rise in calls since it was aired" (2012).
Recognition: The ad commissioned by The Thai Health Promotion Foundation (THPF) (2014) has received the following accolades/mentions
[trade magazine] [trade magazine] [trade magazine] [trade magazine]
Bibliography: "Thai 'Smoking Kids' anti-smoking ad goes viral". (2012, June 22). The Drum.
[trade magazine]
'Smoking Kid'. (2014, January 29). Actipedia.
https://actipedia.org/project/smoking-kid
Thai Health Promotion Foundation: 'School'
About: "The Thai Health Promotion Foundation has launched a new PSA
[Wikipedia] called 'School' aimed at educating smokers that there is no safe distance for second-hand smoke.
Created by Alpha 245, the 30-second spot shows a man stepping away for a smoke while four schoolchildren sitting on a bench feel the effects of his smoke – in a rather unusual way. The eery aspect of the children mimicking smoking is quite effective" (2020).
Bibliography: Staff, B. (2020, August 10). 'Provocative Stop Smoking Campaign in Thailand Highlights the Harm to Children'. Branding in Asia.
[trade magazine]
US Ad Council 'Love Has No Labels: Diversity & Inclusion Campaign' (2015)
US Ad Council 'Love Has No Labels: A Place to Call Home' (2024)
About: "The trio of short films exposes various struggles that LGBTQ+ individuals face today, including discrimination in housing and employment and a lack of safety. ...
The project includes three compelling spots, each contrasting an idealized aspect of the 'American dream' with the harsh American reality that many LGBTQ+ individuals experience. The hero spot, 'A Place to Call Home,' highlights the fact that LGBTQ+ individuals can be denied housing in over 50% of US states. Another spot, 'The Freedom to Live in Safety,' lays bare the reality that LGBTQ+ people are nearly four times more likely to be victims of violent crime. The final spot, 'The Opportunity to Work for a Better Life,' reveals that 50% of LGBTQ+ individuals have faced harassment, been fired or denied promotions at work due to their identity.
Each ad spotlights LoveHasNoLabels.com, where visitors can learn about the legal protections – or lack thereof – in their state, hear personal stories from LGBTQ+ individuals about their experiences with discrimination and find resources to help create more accepting communities" (Kemp, A., 2024).
Bibliography: Kemp, A. (2024, August 14). "Ad Council PSAs contrast the 'American Dream' with harsh realities faced by LGBTQ+ people". The Drum.
[trade magazine]
O’Brien, K. (2024, August 14). "The Latest 'Love Has No Labels' PSAs Target LGBTQ+ Discrimination". Adweek.com; Adweek.
[trade magazine]
Love Has No Labels TV Spot, “A Place to Call Home.” (2026). ISpot | Realtime TV Advertising Performance Measurement.
[trade magazine]
House of Oddities (2020). 'You Clap For Me Now'
About: "A powerful new video emphasizing the vital role played by key workers from immigrant and ethnic minority backgrounds in keeping Britain running during the coronavirus crisis has gone viral.
Originally a poem by content director Darren Smith, 'You Clap for Me Now' was turned into a video by his colleague Sachini Imbuldeniya.
The work underlines the fact that, while the UK has become increasingly intolerant toward minorities and immigrants in recent years, many people from these backgrounds are now being feted as heroes for their work during the outbreak, Smith told CNN" (Goillandeau, M., & Guy, J., 2020).
Production: this clip was produced by the London creative agency House of Oddities (HOO)
https://www.hoodares.com/about [Instagram] [trade magazine]
Bibliography: 'House of Oddities launches'. (2024, January 15). InPublishing.
https://www.inpublishing.co.uk/articles/house-of-oddities-launches-22688
Goillandeau, M., & Guy, J. (2020, April 15). "Viral video calls on Britons not to forget ethnic minorities’ frontline work once Covid crisis ends". CNN.
https://edition.cnn.com/2020/04/15/uk/video-bame-immigrant-key-workers-scli-intl-gbr
What is the International Broadcasting Trust? (2017)
International Broadcasting Trust (IBT): "LADbible's Joe Elsworth on how to engage young audiences"
Context: "We'll be hearing from Joe Elsworth,
[LinkedIn] Account Director at LADbible. He works on branded content partnerships across LADbible Group's range of channels and platforms, specialising in government and charity partnerships. LADbible Group has evolved from a solitary Facebook page to one of the biggest youth media publishers in the world. Joe will talk to us about their social strategy and how they are successfully engaging with young audiences.
Following on from their award winning campaign, Trash Isles, they now work regularly with some of the biggest global brands and campaign for good causes. Over the past year they've worked with the Army, the Home Office, RNLI, Amnesty International and many more. Joe will talk us through some of their most successful campaigns, why they have worked on social, and how to affect behavioural change in young people or make them feel passionately about an issue."
https://ibt.org.uk/events/briefing-with-ladbible-and-networking-event-for-ibt-members/
Biography: "Joseph Elsworth is a seasoned professional in business development and brand management, currently serving as the Director of Business Development and Head of Brand at Universal Music Group since November 2021. Prior experience includes the role of Account Director at LADbible Group, where Joseph specialized in government and charity partnerships, delivering social best practice talks at prominent venues such as 10 Downing Street. Previous positions also include Invention Account Manager at Reach plc, Content Solutions Manager and Account Manager at talkSPORT, and Account Executive at ESI Media. Joseph began a career in education as an English Teacher at EF English First, holding a Bachelor of Arts in Contemporary Popular Music from the Academy of Contemporary Music."
https://theorg.com/org/universal-music-group/org-chart/joseph-elsworth
Transcript: "We're successful in reaching those audiences because we constantly stay on top of algorithm changes and we stay in touch with our audience that's really really important to us we campaign for things that they feel passionately about we're fortunate to get thousands and thousands of comments every day so we have a look through them and that dictates the kind of content that we should do going forward and we don't become complacent at all I think in social publishing everything changes so quickly over such a short period of time that if you became complacent the audience would drop off overnight try to keep things light hearted especially on social platforms we find like hearted content performs much much better and make sure that the first 10 or 15 seconds of anything you do is really really interesting."
https://www.youtube.com/embed/-dZS2xdm-JA?start=36
Concept: "social publishing"
[ontology]
Point: "algorithm changes"
https://www.youtube.com/embed/-dZS2xdm-JA?start=36&end=42
UN Development Programme (UNDP): "Don't Choose Extinction"
About: "It’s the first-ever film to be made inside the General Assembly Hall using computer-generated imagery, known as CGI, and features global celebrities voicing the dinosaur in numerous languages, including actors Eiza González (Spanish), Nikolaj Coster-Waldau (Danish), and Aïssa Maïga (French).
UNDP research released as part of the campaign shows that the world spends $423 billion annually just to subsidize fossil fuels, enough to cover a COVID-19 vaccination for every person in the world or three times the annual amount needed to eradicate global extreme poverty.
'Think of all the other things you could do with that money. Around the world people are living in poverty. Don’t you think that helping them would make more sense than…paying for the demise of your entire species?' the dinosaur says" (2021).
Bibliography: "In breach of diplomatic protocol 'don’t choose extinction' dinosaur urges world leaders'. (2021, October 27). UN News.
[United Nations]
Extinction Rebellion: "Whoopi Goldberg’s Dramatic Call for Climate Action"
About: "Whoopi Goldberg has teamed up with Extinction Rebellion in a beautiful new animation set in the future. The stunning three minute film looks back from 2050 to show how people came together to save the world from the climate crisis. ...
The team behind The Gigantic Change, together with Passion Pictures – who created the famous Orang-utan advert for Iceland – knew that Whoopi’s iconic voice would bring a perfect sense of gravitas to the performance. ...
The urgency of the situation clearly resonates with her, and many others, but the challenge is to communicate this urgency to the wider public. This is the primary purpose of The Gigantic Change. After seeing the film, viewers are directed to a simple page outlining the most effective actions they can take to save the environment. This could be anything from diet and travel all the way up to civil disobedience" (2020).
Further to this: https://extinctionrebellion.uk/2020/06/05/whoopi-goldbergs-dramatic-call-for-climate-action/
Bibliography: 'Whoopi Goldberg Tells a Tale of Hope in Dramatic Call for Climate Action'. (2020, June 5). Lbbonline.com; Little Black Book.
[trade magazine]
Scottish Government: 'The Scottish Biodiversity Strategy' (2024)
Scottish Government: 'Doing Net Zero Feels Goody'
Scottish Government: "Saving the world isn't just for the movies" (2016)
US Office of Disability Employment Policy (ODEP) | 'People With Disabilities Can Succeed Video' (2013)
Activity Alliance: 'Engagement and partnerships - Disabled people’s participation'
Equally Ours: 'When we need more help if we have a disability - human rights'
Equally Ours: 'Rights matter when we're wondering where we belong'
Context: "Ruth was born Ruth Michaelis in 1935 in Berlin, Germany. In 1939, aged four, Ruth and her seven-year-old brother arrived in Britain on the Kindertransport. Over the next ten years, Ruth and her brother lived with three foster families and in a hostel. ...
In 1949 Ruth was repatriated to Germany against her will on a court order. She could not cope in Germany as this was the second massive loss of home and everything familiar she had experienced and it took place in a country she believed was terrifying. She was back in Britain within a year and visited her parents for school holidays.
After leaving university, Ruth married her Jewish boyfriend and converted to Judaism. They celebrated their golden wedding anniversary in 2008 and have 3 children and 2 grandchildren. Ruth was a secondary school teacher for 19 years and a psychotherapist for 28 years. She regularly shares her testimony in schools and colleges."
Bibliography: 'Ruth Barnett MBE'. (n.d.).
Www.het.org.uk; Holocaust Educational Trust, UK. Retrieved January 22, 2026, from
https://www.het.org.uk/survivors-ruth-barnett
DisabilityWales: Nora and The Access Crew (with Welsh subtitles)
UK Parliament: 'Rights for people with disabilities: Chronically Sick and Disabled Persons Act'
World Bank: 'Disability Inclusion Matters for All' (2019)
Euronews | Residents living permanently in Japan's cyber-cafés (2015)
Lost in Manboo' (2014)
[commentary] https://www.youtube.com/embed/JVyz17kwIv4
Context: "What drives us? We believe that a film can change our vision of the world. We have faith, too, in the transformative power of documentaries: they inspire empathy and understanding around issues such as climate change, the elderly, LGBT communities, migration, disabilities – and much more. Just as importantly, they enthral us, entertain us, make us laugh."
Comment: presumably, the title of this doco 'Lost in Manboo' (2014)
[video clip] [imdb] is a reference to the Sofia Coppola feature 'Lost in Translation' (2003)
[imdb]
Bibliography: 'True stories from your fellow humans – Short documentary films'. (2025, December 8). 99.
https://www.99.media/en/about/
'Lost in Manboo', my life in a Japanese cyber-cafe. (2023, March 27). 99.Media.
https://www.99.media/en/lost-in-manboo-my-life-in-a-japanese-cyber-cafe/
"A box with a computer = home: Lost in Manboo". (2015, July 13). Euronews; euronews.com.
https://www.euronews.com/2015/07/13/vivre-dans-un-box-de-4m-carres---lost-in-manboo
Waterloo Road S14E5
UN Women Asia and the Pacific | 'Episode: Disability Inclusion'
Agence de la Santé et des Services Sociaux (ASSS) | 'Nearly-dead'
About: [translated from French] "Poster: A Bus Stop to Save Lives
Client: Capitale-Nationale Health and Social Services Agency (Quebec) / Agency: Lg2
With a projected shortage of 25,000 healthcare positions by 2017, this poster campaign aimed to promote careers in the healthcare sector in Quebec and, perhaps, inspire some high school students seeking career guidance. The posters were installed at bus shelters along school bus routes."
https://positivr.fr/9-campagnes-affichage-abris-bus/
Bibliography: Potts, M. (2012). 'Hands'. Communication Arts, 104, 105.
https://store.commarts.com/single-copy/ISS201203 [pdf]
Citizen Housing: 'When You Look at Me'
Women's March: What Will You Say?
Comment: "The ad campaign from Women’s March WIN features an ICE agent returning home, from a day of breaking car windows and terrorizing immigrant families, to his young daughter. 'Daddy, how was your day?' she asks. The camera zooms in on the agent’s distraught face. As he hugs his daughter, text appears on the screen: 'What will you say when she asks about your day?'
Women’s March WIN is running the ad on TV in West Palm Beach, Florida – home to Trump’s Mar-a-Lago estate, where he’s spending Thanksgiving weekend. The ads are also set to run around Chicago, Illinois, and Charlotte, North Carolina, two cities that the Trump administration has targeted with aggressive immigration raids and street round-ups.
'Our goal behind this is not to agitate the public to dislike ICE – I think that ICE is doing that on its own,' Rachel O’Leary Carmona, the executive director of Women’s March WIN, tells Zeteo. 'Our goal here is to talk directly to ICE as representatives of the mothers, the sisters, the abuelas, the daughters that they have to come home to after tearing kids’ parents from them and deporting them, and really have them think about the consequences of their actions from the frame of their own family.'
Simply put, Carmona says, her message to ICE agents is: 'Leave. Do not cooperate. Walk away'" (Perez, A., 2025).
Comment: "Immigrant-rights advocates see something rare: a campaign that speaks directly to ICE officers themselves. Supporters have shared the ad on Instagrxam, Threads, and Facebook calling it 'powerful' and 'exactly the kind of message ICE recruits need to see.' Immigrant-rights organizers have pressured local police to withdraw from ICE task forces and urged airline workers, bus drivers, and tech firms to refuse participation in deportation infrastructure. This campaign marks a shift—not fighting raids in courtrooms or through lawsuits, but planting a moral question in the minds of those ordered to break down doors" (Manríquez, P., 2025).
Further to this: https://www.womensmarch.com/ [channel]
Bibliography: Manríquez, P. (2025, December 1). Women’s March Ad Targets ICE Recruits. Migrantinsider.com.
https://migrantinsider.com/p/womens-march-ad-targets-ice-recruits
Perez, A. (2025, November 28). "Inside the Ad Campaign to Convince Trump’s ICE Thugs to 'Walk Away.'" Zeteo.com; Zeteo.
https://zeteo.com/p/ad-campaign-trump-ice-immigration-womens-march
NZ Police Recruitment (2017). 'Freeze'
Context: "Prior to 2021, the New Zealand (NZ) Police had consistently struggled to meet the required target of recruiting new police officers. As a strategy to promote the NZ Police and to subsequently increase the number of officers within the force, a series of recruitment campaigns were broadcasted. Despite appearing to frame the career of a NZ Police officer positively, research has suggested that there is a lack of diversity within the police force with women and ethnic minorities consistently underrepresented, and inequitable working conditions, therefore leading the job to be perceived as unattractive to most. However, after the release of the 'Breaking News' recruitment campaign together with television advertisements and targeted websites outlining information on the recruitment process, the NZ Police successfully met their target with applications exceeding 600 per month" (Nairn, A. and R. Roebuck (2022).
Context: "Turning a social media spend of [NZD] $1500 into a reach of 98 million in two weeks is no mean feat, but for the New Zealand Police Force, its viral recruitment video did just that, eclipsing all expectations and yielding results still being felt today.
The [NZD] $350,000 blockbuster ad, featuring 70 staff including the NZ Police Commissioner, was designed to push past issues of ethnicity, race, gender and religion, which may have previously affected public opinion, and impeded the recruitment of trainee police. ...
'We deliberately designed the concept to be shared by incorporating key influencers, such as artist and online personality William Waiirua, popular radio DJs and prominent figures from the LGBTQI+ community,' [Regan] Grafton explained. ...
Results haven't just been reflected through virality. NZ Police has already reported the largest number of female recruits ever to start at the Royal New Zealand Police College, directly attributed to the campaign" (McDonnell, J, (2018).
Messaging (allusions): consider how this ad is intended to be interpreted when considered in relation to the UK Home Office
[channel] "Be a Force for All: Join the Police" (2019) ad the
https://www.youtube.com/embed/gDTIiGQzrCA or The Alexandria Louisiana Police Department Recruiting Video (2018) ad
https://newpractices.co.uk/messaging/#sy_k7KC_d1g and the 2020 UK 'Army Confidence Lasts a Lifetime':
https://www.youtube.com/embed/YnFCZzpu0i4 and the "Made in the Royal Navy: Ben's story"
[channel] https://www.youtube.com/embed/mAMFQwebh6Q
Bibliography: Nairn, A. and R. Roebuck (2022). "Promoting the police: A thematic analysis of the New Zealand Police recruitment campaigns and the construction of officers’ identities." Journal of Criminology 55(2): 221–238.
[academic source] [academic source]
McDonnell, J. (2018, November 9). 'Behind the viral video that boosted New Zealand Police recruitment' - AdNews.
[trade magazine]
Guardian staff reporter. (2017, November 27). 'New Zealand’s latest police recruitment ad goes viral'. The Guardian; The Guardian.
https://www.theguardian.com/world/video/2017/nov/27/new-zealands-latest-police-recruitment-video-goes-viral
Royal Navy Recruitment (14 August 2025). 'Royal Navy Reserves - New members welcome'
Transcript: "Imagine a club like no other with locations all over the country and top-notch facilities that gives you access to new experiences and the latest tech where you're at the heart of the action wherever that may be. A club you can join just 24 days a year with no annual fees. In fact, we'll pay you. Royal Navy Reserves. New members welcome."
Messaging (allusions): the ad is designed to appeal to people who are interested in the excitement of a more changeable/frenetic lifestyle, who enjoy going to sports clubs/gyms (especially, ones with 'top-notch facilities') and who are enthusiastic about new tech such as virtual reality. The ad is narrated by a woman who moves through various spaces - implying, the idea of 'transformation' - where metaphorically, such navy recruits experience similar such transformation (presumably, from what they are - to something better). In doing so, the ad's 'call-to-action'
[Wikipedia] directs users to the following website:
https://www.royalnavy.mod.uk/careers/royal-navy-reserves (so that they can obtain the purported benefit).
Further to this: the NZ Police Recruitment ad entitled 'Freeze' (2017)
[see] makes similar allusions/uses similar means.
Road Safety Scotland: "It's not just you who get's hurt, wear a seatbelt"
Bibliography: 'Seatbelts campaign assets - Road Safety Scotland'. (2025, December 16). Road Safety Scotland.
[see]
NZ Transport Agency | 'Mistakes' (2014)
About: "Our new ad campaign aims to reframe the way people look at their speed when they're driving.
Last year 83 people were killed and 408 were seriously injured in speed-related crashes on New Zealand roads. Most Kiwis recognise the risks of driving at speed and support police enforcement of the speed limit to keep everyone safe.
The Transport Agency's new campaign, Mistakes,
[trade magazine] [trade magazine] targets competent drivers who drive 'comfortably' fast; typically a bit faster than the posted speed limit or other traffic. But they don't consider it to be wrong or anti-social because it's not really 'speeding' in their minds. They feel competent and in control of their vehicle.
Previous advertising campaigns have shown that the faster you go the less time you have to react, the longer it takes to stop and the bigger the mess when you do stop. But some people still deny this truth or think it doesn't apply to them. Their speed may be over the limit but to them it is minimal, e.g. 107 km/h in a 100 km/h area. In their minds they're not actually 'speeding', but driving comfortably, and they feel in control.
This campaign aims to reframe the way that people look at their speed when they're driving.
It demonstrates that while a person may be a good driver they can't change the fact that human beings are prone to making mistakes, including other drivers. In many aspects of life we can learn from our mistakes; but not when driving - the road is an exception. Even the smallest of mistakes on the road can cost us our life, or take someone else's" (2014).
Bibliography: 'We all make mistakes'. (2014, February 17). Govt.nz; NZ Transport Agency Waka Kotahi.
[Government]
The US National Highway Traffic Safety Administration (NHTSA) | 'Two Guys'
The US National Highway Traffic Safety Administration (NHTSA) | 'Second Chance'
NZ Transport Agency | 'Legend (Ghost Chips)' (2011)
About: "Drink driving is a big problem in New Zealand, particularly with young Maori guys. When they’re out partying, the last thing they want to do is kill the vibe by telling a mate not to drive home drunk. We tackled the issue with ‘Ghost Chips’,
[Wikipedia] a campaign based on a film that portrayed the audience in a cool, aspirational way. We used humour to break through and laced the content with catchphrases. A couple of lines in the film quickly became part of the Kiwi vernacular, giving our audience the tools they needed to speak up and stop their mates from drink driving. The campaign was a massive viral success, resulting in countless mentions in social media, video mash-ups and the biggest New Zealand meme of the year."
[digital archives]
Issue: "Lately, NZTA’s focus has been on targeting people on the periphery: those who have the opportunity to stop friends, colleagues or family from driving drunk. It’s the difference between the 'bloody idiot' campaign of the late 2000s and the current 'bloody legend' campaign – the carrot, not the stick (or the fear factor, as has historically been the case)" (Hunt, E., 2014).
Bibliography: 'Legend (Ghost Chips) - Road Safety | Commercial' NZ On Screen. (2011).
[NZ On Screen] NZ On Screen.
[NZ On Screen]
Hunt, E. (2014, July 29). 'A hard sell to stop mates driving drunk'. Radio New Zealand (RNZ).
https://www.rnz.co.nz/news/the-wireless/371809/a-hard-sell-to-stop-mates-driving-drunk
Ayson, S. (2011). 'Legend (Ghost Chips) - Road Safety'. In DigitalNZ.
https://digitalnz.org/records/33910473
'Worlds Best Creative Road Safety TV Ads Commercials' (2017)
Sandy Hook Promise: 'Evan' (2016)
Workplace Safety & Insurance Board (WSIB) Canada 'Top Chef' (2007)
Foundation for Angelman Syndrome Therapeutics (FAST) '2019 FAST Gala Video'
Context: "Angelman syndrome is a rare genetic condition that affects the nervous system and causes severe physical and learning disabilities.
A person with Angelman syndrome will have a near-normal life expectancy, but they will need support throughout their life" (NHS Choices., 2023).
Related: "FAST Athletes CAN" is a campaign created by the Foundation for Angelman Syndrome Therapeutics (FAST)
[channel] [hashtag] https://cureangelman.org/
More: "James was just a toddler when he was diagnosed with the rare neurogenetic disorder. Now 20, his family still struggles with finding the support that he 'deserves and should rightfully have,' Farrell, 48, tells PEOPLE in this week's issue.
'I want the world to be kind to James. I want the world to treat him with kindness and respect,' the actor says, which has been the driving factor for raising awareness about Angelman syndrome" (Etienne, V., & Jordan, J., 2024).
https://www.youtube.com/embed/JDiD8Z3lWQk
Bibliography: Betts, A. (2024, August 8). "Colin Farrell opens up about son with Angelman syndrome: 'We still struggle.'" The Guardian.
https://www.theguardian.com/film/article/2024/aug/08/colin-farrell-son-angelman-syndrome
NHS Choices. (2023). 'Angelman syndrome'. NHS.
[UK National Health Service]
Etienne, V., & Jordan, J. (2024, August 8). "What Is Angelman Syndrome? Everything to Know About the Rare Genetic Disorder Colin Farrell’s Son Has". People.com.
https://people.com/colin-farrell-son-angelman-syndrome-what-is-it-8691752
Vinted | 'Too Many?'
About: "Creative agency Wolfstreet has developed Vinted’s latest European marketing campaign titled 'Too Many,' in collaboration with director Fabio de Frel. Vinted, Europe’s leading online marketplace for second-hand fashion, focuses its new campaign on the impact of clothing overconsumption. ...
The campaign was directed by filmmaker Fabio de Frel, known for his campaigns for KENZO, Loewe, Adidas, and Pop Trading Company. Responsible for the photography was Nick van Tiem, who recently worked on campaigns for Dior, Burberry, Adidas, Nike, and G-Star.
Jurriaan Kamps, Managing Director of Wolfstreet, underscores the significance of the campaign: 'Clothing production has doubled between 2000 and 2021, and the average consumer purchases 60% more clothing compared to 15 years ago. The surge in overconsumption of clothing due to fast fashion is unnecessary, especially with an alternative like Vinted at our fingertips.'
The creation of the 'Too Many' campaign was a collaborative effort between the teams at Vinted and Wolfstreet. The teams worked 'co-creatively' side by side throughout the process. Vinted's in-house creative team developed the leading idea, while the creatives and producers on Wolfstreet's side were responsible for the creative and production-related translation."
[trade magazine] [video clip] [video clip]
Buy Now! The Shopping Conspiracy (2024)
TV 2 Denmark | 'All That We Share – Connected'
Aurélia Perreau (2021). 'Noirs en France'
Alvis Wolff: "Nike’s 'Dream Crazy: The Campaign That Risked Everything… And Won" (2025)
Point: Alvis Wolff
[imdb] presents an analysis of the 2018 Nike 'Dream Crazy' campaign, which featuring the former professional American football quarterback Colin Kaepernick
[Wikipedia] i.e.
https://www.youtube.com/embed/-grjIUWKoBA
Context: "Nike released the advert, titled Dream Crazy, in September last year. It featured the former NFL quarterback and the slogan : 'Believe in something. Even if it means sacrificing everything. Just do it.' In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests.
Donald Trump was among those who attacked the advert at the time of its release. 'I think it’s a terrible message that [Nike] are sending and the purpose of them doing it, maybe there’s a reason for them doing it,' the President told the Daily Caller in September last year. 'But I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it'" (The Guardian., 2019).
Production: Wieden+Kennedy (Portland), September 2018
https://www.wk.com/work/nike-dream-crazy/
Bibliography: The Guardian. (2019, September 16). "Nike’s 'Dream Crazy' advert starring Colin Kaepernick wins Emmy". The Guardian.
https://www.theguardian.com/sport/2019/sep/16/nikes-dream-crazy-advert-starring-colin-kaepernick-wins-emmy
Holloway, M. (2023). "Colin Kaepernick, Nike & Dreaming Crazy." The Motley Undergraduate Journal 1.
[academic source]
Unilever: Dove | 'Cost of Beauty' | Dove Self-Esteem Project
Unilever: Dove | 'Real Beauty Sketches' (2013)
Unilever: Dove | 'The Beauty Report Card'
Unilever: Dove | 'The Code' | Dove Self-Esteem Project
Unilever: Dove | 'Most Likely To' | Dove Self-Esteem Project
Unilever: Dove | 'Reverse Selfie'
Nike 'You Can't Stop Us'
Comment: this Nike ad seeks to reframe the COVID-19 pandemic as a challenge about overcoming adversity; the mettle/temperament, which reveals the honourability of true sportsmanship.
Note: Seemingly, the ad includes segments of Naomi Osaka, Cristiano Ronaldo or Leo Baker
[trade magazine]
Nike 'Find Your Greatness' (2012) campaign
About: "‘Find Your Greatness’ was Nike’s campaign around the London 2012 Olympics. The convention says greatness is reserved for superstars, for the ones who are participating in the big event in the chosen city. But greatness is a bit bigger than that. It’s not just in one special place; it’s not just on TV or in elite athletes. Greatness can also be found in London, Ohio and London, Norway and East London, South Africa and Little London, Jamaica and Small London, Nigeria and the London Hotel and London Road. Greatness can be found anywhere someone is trying to find it."
[digital archives]
Bibliography: Wilde, R. (2024). "Nike’s 2012 Olympic campaign was a masterclass in strategic marketing". [online] CXA Research. Available at:
https://cxaresearch.com/blogs/news/nikes-2012-olympic-campaign-was-a-masterclass-in-strategic-marketing [Accessed 6 Feb. 2026].
Unilever: Dove | '#ShowUs'
Unilever: Dove | 'The Game is Ours' (2026)
Press: "Showcasing the breadth of sports that girls play and love and featuring over 90 young athletes, the movement-driven campaign goes on to ask the question, 'Are you listening?', imploring Big Game audiences to pay attention as the spot closes with an empty playing field that reads ‘The Game is Ours'. ...
To amplify the message beyond the campaign, Dove is continuing its partnership with Kylie Kelce, a long-time brand partner, mother, podcaster, athlete and coach who brings a powerful and relatable voice to Dove's mission of raising and protecting self-esteem in girls both on and off the field.
'Girls are leaving sports at alarming rates due to body confidence pressures. Now more than ever, they deserve environments and support systems that celebrate who they are and what they can do - not what they look like.' said Marcela Melero, chief growth officer, Dove Personal Care & Masterbrand North America. 'This campaign is about more than a single moment, it's part of an ongoing, long-term effort from Dove to remind every girl that her joy, confidence, and love for sports is louder than any criticism she faces.'
The Body Confident Sport programme was co-developed with Nike and launched in 2023 as part of the Dove Self Esteem Project, which has offered free, evidence-based resources for parents, teachers, mentors and kids since 2004. The initiative is the largest provider of body confidence and self-esteem education globally, reaching more than 137 million young people in over 150 countries over the last two decades."
[trade magazine]
More: https://www.ogilvy.com/work/game-ours [trade magazine] [trade magazine]
Unilever: Dove South Africa | 'Dove It's on Us' (2021)
Press: "But we couldn’t stop there. Next, we took further action to shatter beauty stereotypes in South Africa through It’s On Us. We decided to hack the advertising industry – from the inside – infiltrating international casting calls with real beauty models from Project #ShowUs. Each of them had a simple message to encourage inclusion – 'If you choose me, and show me as I really am, Dove will cover the cost of my appearance fee'. It’s on Us. Why? Because real beauty deserves to be seen and celebrated in the media, advertising and all areas of life.
Now, we’re calling on other brands to help us increase the presence of real beauty in their advertising through their campaigns. Sophie van Ettinger, our Global Vice President says: 'For over 60 years, Dove has been taking action to represent real beauty – working to shatter stereotypes. We know from research that if women don’t feel represented, it can hold them back from reaching their full potential."
[trade magazine]
Press: "More broadly, parent company Unilever has made social inequality a bigger priority, along with fighting climate change. As part of the effort, Unilever in January pledged to feature more diverse groups in its advertising, not only in front of the camera, but also with the agencies and producers it hires. The effort includes boosting spending on suppliers owned or operated by people from underrepresented groups" (Williams, R. (2021).
[trade magazine]
Bibliography: Williams, R. (2021). 'Dove Offers to Pay Other Brands to Diversify Their Ads'. [online] Marketing Dive. Available at:
[trade magazine] [Accessed 6 Feb. 2026].
Procter & Gamble | Always 'Like a Girl' (2015)
Unilever: Dove | 'Reclaiming School Picture Day'
Procter & Gamble: Whisper | 'Keep Girls In School'
Starbucks "What’s Your Name" (2019)
Volkswagen: The Fun Theory Campaign | 'Bottle Bank Arcade' (2009)
About: "Volkswagen asked us to create a campaign that would generate interest around Blue Motion Technologies, a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW could make it easier to choose an eco car by making them more fun to drive. Our solution was a theory focusing on the thinking behind the cars – that the easiest way to change human behaviour for the better is by making it fun to do. We called this The Fun Theory."
Bibliography: 'The Fun Theory'. (2025). Dandad.org.
[digital archives] [mp4]
Volkswagen: The Fun Theory Campaign | 'The Worlds Deepest Bin' (2009)
About: "Volkswagen asked us to create a campaign that would generate interest around Blue Motion Technologies, a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW could make it easier to choose an eco car by making them more fun to drive. Our solution was a theory focusing on the thinking behind the cars – that the easiest way to change human behaviour for the better is by making it fun to do. We called this The Fun Theory."
Discussion: "inboxes have been aflutter with recommendations to view a short clip entitled The World's Deepest Bin. It shows some pranksters rigging up some simple electronics with a speaker and placing them in a bin in a public park in Sweden. As people walk by and toss litter into the bin it triggers the cartoon sound of something falling down a really deep mineshaft. A whistling descent is followed by a distant crash. Naturally, the bin starts attracting curious passers-by and people are encouraged to throw more waste into the bin. ...
The Deepest Bin video is, in fact, one of three videos that have so far been produced. The other two being the 'Empty Bottle Arcade' to promote a sense of fun when recycling, and the 'Piano Stairs' which is by far the most popular of the three with 2.5m views in just a week.
Enjoy. But never forget this is all about a car company playing clever games with our collective minds. My original point still remains unanswered: when is someone going to produce a truly meaningful environmental viral video?" (Hickman, L., 2009).
Bibliography: 'The Fun Theory'. (2025). Dandad.org.
[digital archives] [mp4]
Hickman, L. (2009, October 15). 'Who needs green sermons from a car manufacturer?' The Guardian.
https://www.theguardian.com/environment/green-living-blog/2009/oct/15/volkswagen-fun-theory-environmental
Volkswagen: The Fun Theory Campaign | 'Slide' (2009)
About: "Volkswagen asked us to create a campaign that would generate interest around Blue Motion Technologies, a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW could make it easier to choose an eco car by making them more fun to drive. Our solution was a theory focusing on the thinking behind the cars – that the easiest way to change human behaviour for the better is by making it fun to do. We called this The Fun Theory."
Bibliography: 'The Fun Theory'. (2025). Dandad.org.
[digital archives] [mp4]
Volkswagen: The Fun Theory Campaign | 'Piano Stairs' (2009)
Pepsi Max 'Unbelievable Bus Shelter' (2014)
About: Pepsi Max 'Unbelievable' is an Augmented Reality (AR), Out-Of-Home (OOH) campaign, which was staged in situ in a bus shelter on Oxford Street, London.
Further to this: "Launched in 2014, AMV BBDO and Pepsi Max turned an everyday wait into a moment of wonder. The idea was to bring the brand's 'Unbelievable' promise to life by staging the impossible in the middle of London and filming candid reactions.
London Oxford Street's 'Unbelievable Bus Shelter' used a transparent digital screen fitted with augmented reality. Live camera footage blended seamlessly with animated scenes of UFOs swooping overhead, a tiger sprinting toward the pavement and a meteor crashing into the street. Passers-by jumped, laughed and filmed their reactions, turning a single bus stop into a global talking point.
The work, produced with Grand Visual, earned awards at Cannes Lions, Clio and D&AD for its inventive use of technology in outdoor storytelling. 'Unbelievable Bus Shelter' showed how OOH can merge spectacle with surprise, proving that the most unforgettable media moments can happen at eye level on an ordinary commute" (The Drum, 2025).
Comment: "Hi-tech advertising screens that have been criticised for blocking pavements in Manchester each use the same amount of electricity as three households, the Guardian has learned. ...
According to analysis of data revealed by a freedom of information request, each of the 86 digital advertising boards in Manchester city centre uses 11,501kWh of electricity every year.
Manchester city council, which declared a climate emergency in 2019, says the screens are powered by renewable energy, but they are connected to the mains supply, rather than powered, for example, by a solar panel" (Pidd, H., & Fifield, J. (2022).
Bibliography: "World’s Best OOH Ads Ever #42: Pepsi makes commutes unbelievable". (2025). The Drum.
[trade magazine]
Case Study: "Pepsi Max’s 'Unbelievable Bus Shelter' AR Campaign" (2024, June 21). Nucleus Vision.
https://nucleusvision.digital/pepsi-max-ar-campaign/
Littledotstudios.com. (2020, November 18). 'Pepsi Max AR Bus Stop'. Little Dot Studios.
https://blog.littledotstudios.com/en-gb/news-views/pepsi-max-ar-bus-stop
'How Pepsi is elevating message delivery via augmented reality' | Marketing Dive. (n.d.).
[trade magazine]. Retrieved February 16, 2026, from
[trade magazine]
Grand Visual. (2024). 'Pepsi Max Bus Shelter Augmented Reality Experience'. Grand Visual.
https://grandvisual.com/work/pepsi-max-bus-shelter/
Pidd, H., & Fifield, J. (2022, January 9). 'Manchester electronic ad boards each use electricity of three households'. The Guardian.
https://www.theguardian.com/uk-news/2022/jan/09/electronic-advertising-boards-manchester-energy-use-consumption
Donald Trump 'screaming' in a stack of Der Tagesspiegel newspapers 2016
About: "A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth.
'Will he bully his way into the White House?' asks the headline.
The ad, from German agency Scholz & Friends,
[Wikipedia] was an instant classic when it launched last year, and has been one of the more high-profile executions honored at the festival. The campaign won a gold Lion and two silver Lions across the Print and Outdoor categories" (Nudd, T. (2017).
Bibliography: Nudd, T. (2017, June 21). 'The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing'. Adweek.com; Adweek.
[trade magazine]
Coca-Cola 'History Shakers' (2020)
Nike | 'This Is Us' (2017)
Nike: 'What will they say about you?'
Procter & Gamble: | 'Widen the Screen'
The Woolmark Company (2024). 'Wear Wool, Not Waste'
About: "Bringing that fact to life, the Australian wool authority has once again teamed up with ad agency 20something and production company Park Village, with directors Sil van der Woerd and Jorik Dozy from Studio Birthplace.
Drawing inspiration from films like 28 Days Later, the action-packed ad features polyester garments startlingly coming to life, embodying zombies that roam the streets. This disconcerting story effectively drives home the message in a blunt yet impactful way. ...
'To drive this home, we wanted to draw parallels to the horror genre, specifically a zombie-ravaged world. We wanted to tap into the phenomenon of the Netflix adaptation of The Last of Us. The parallels between how synthetics are being dispersed across our globe are akin to the harrowing spread of the deadly zombie-inducing fungus'" (Houston, A., 2024).
About: "John Roberts, managing director, Woolmark: 'Wear Wool, Not Waste is more than a marketing campaign, it’s an urgent call to citizens and the industry at large to re-evaluate fibre choices. Merino wool is inherently natural and renewable and has the potential to be a transformational solution to fashion’s impact problem, offering a nature positive, versatile, biodegradable, recyclable, long-lasting solution'" (2024b).
Bibliography: 'Wear Wool, Not Waste'. (2024). Ads of the WorldTM.
[trade magazine]
Houston, A. (2024). 'Ad of the Day: Synthetic clothing haunts Earth as zombies in Woolmark campaign'. The Drum.
[trade magazine]
'Woolmark - Wear Wool'. (n.d.). Woolmark. Retrieved January 24, 2026, from
https://www.woolmark.com/environment/wear-wool/
'Wear Wool, Not Waste: Woolmark Campaign Depicts Zombie Invasion of Synthetic Clothes'. (2024, September 23). Designboom.
https://www.designboom.com/design/wear-wool-not-waste-woolmark-zombie-invasion-synthetic-clothes-campaign-09-23-2024/
'Wear Wool, Not Waste'. (2024b). Ads of the World.
[trade magazine]
Why So Serious? - An Overview of 42 Entertainment's Viral Campaign
About: "'Why So Serious?' was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight.
[imdb] Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled the rise of the Joker as henchmen, campaigned for Harvey Dent to get elected as District Attorney, and even took the law into their own hands by becoming copycat Batman vigilantes. From calling phone numbers written in the sky, to hunting down GPS coordinates to find mobile phones baked inside of birthday cakes, 'Why So Serious?' was an experience like no other. As these fans collectively scoured the globe in search of clues, their incredible passion generated billions of impressions in the press and blogosphere setting a new benchmark for immersive entertainment" (42 Entertainment).
Bibliography: Seelow, D. (2017). 'A Concise History of Alternate Reality Games: From Transmedia Marketing Campaigns to the College Classroom'. International Journal on Innovations in Online Education. doi:
[academic source].
[pdf]
Janes, S. (2017). 'Promotional Alternate Reality Games (ARGs) and the TINAG Philosophy'. In A. Garcia, & G. Niemeyer (Eds.), Alternate Reality Games and the Cusp of Digital Gameplay (Approaches to Digital Game Studies Series). Bloomsbury Academic.
[pdf]
'42 Entertainment'. (n.d.). 42entertainment.com. Retrieved January 30, 2026, from
https://42entertainment.com/work/whysoserious
42 Entertainment: 'Halo 2 I Love Bees'
About: "Alternate reality games (ARGs) are a new genre of transmedia practice in which players collaboratively hunt for clues, make sense of disparate information, and solve puzzles to advance an ever-changing narrative that is woven into the fabric of the real world. This paper highlights the potential for ARGs to promote 21st-century literacy skills. We propose a meta-level framework for 21st-century literacies composed of seven core literacies: gather, make sense, manage, solve, create, respect, collaborate. We then describe how the unique properties of ARGs can be used to teach these core literacies, drawing upon expert interviews and examples from numerous ARGs. Finally, we outline the major challenges and opportunities for using ARGs in the service of edu- cation, focusing on reuse, budgetary issues, scale, and improvisation. We end with an outline of key research questions that need to be addressed to merge ARGs and education" (Bonsignore, E., et al., 2012).
Bibliography: Bonsignore, E., et al. (2012). "Alternate Reality Games as Platforms for Practicing 21st-Century Literacies." International Journal of Learning and Media 4: 25–54.
[academic source]
'42 Entertainment'. (n.d.). 42entertainment.com. Retrieved January 30, 2026, from
https://42entertainment.com/work/ilovebees
